Improve UX and overall usage of the product, design new features
1 Business Analyst and 2 UX/UI Designers
2 months of active work and ca. 4 months of support
UX/UI design of full user flow for two personas (desktop, mobile and tablet), development support
UX improvements implemented, usage of the product improved, less customer support reports, currently product is scaling
Qualizy is a startup created by a well-known French chef and advocate for food security and HACCP compliance. Customers mainly used the product to track tasks in kitchens and keep documentation organized. The problem was, Qualizy wasn’t being used to its full capacity – most features were not utilized or used effectively. The client approached us to help improve the UX of the product, along with creating new capabilities.
Since this was a working product, our first step was to review existing functionality and audit the UX. We discovered that to launch the product quickly, Qualizy had been adapted with a preset framework for e-commerce applications. In most use cases it leads to confusion and inappropriate controls usage. After getting acquainted with the current functionality, we conducted competitor research to understand what approaches and patterns were being applied by direct competitors or other task tracking tools. We also considered the environment in which our target personas operated (Kitchen manager/owner of business and employee), what devices they typically used, and how frequently they were logging in tasks.
The next step was brainstorming the different ways a manager could handle multiple tasks and how an employee could log tasks on a portable device (mobile and tablet). We created wireframes of the most critical flows to experiment with the layout and controls, and discover which could be used at a hectic pace.
To create less friction for existing product users, we kept the same visual styles – colors, typography, and rounded input styles. However, we fully changed and improved page layouts, navigation throughout the platform, components, and their usage.
In order to promote this product and gain new users, all features and capabilities needed to be properly communicated on the Product Landing page. The existing page was excessively text-heavy, poorly structured, and didn’t give a clear overview of what the product can do or what value it can provide. We made it simple and clear.
To ensure proper implementation of the design, we reviewed the functionality after it was released and provided feedback from both functional and design implementation perspectives.