You know the feeling when you are routinely pushing pixels to implement that great design idea. That’s just the state of design tools for today — boring work is inevitable. But the good news is that your workflow can be optimized.
A purposeful design process is a consistent series of steps that helps to define, plan and create your brand image, as well as a product you are building. It is what maintains a great first impression you give to your clients. And those consequences can be disastrous. When companies neglect to foster meaningful communication with their customers, their services and products become stale, decrepit, and out-of-touch.
Interviewing and talking to your users, customers and clients should be an ongoing part of your product and marketing strategy. There are endless amounts of unique insights about your business that you can only learn by talking to the end-user of your products or services.
When you’re running a business, it’s easy to fall into tunnel vision. While founders and other execs obviously care about the businesses they pour countless hours into, the savvy ones realize the importance of taking a step back to occasionally reassess the full picture.
Recently I have finished reading a book by Tom Greever Articulating Design Decisions. And for me, it was the case of reading something ‘too late’.