Blog.
In this article, we’ll focus on a customer part of the Value Proposition Canvas, explain how to analyze your customers, and provide you with a list of questions for better research.
by Solomia Kantsir 
Content is 20% of marketing activities that make 80% of the result. Find out how to build an efficient marketing strategy for social media.
by Solomia Kantsir 
Top 3% of our library that we recommend to all Designers, Business Analysts, Product Managers and Clients who want to create world class products people love.
by Natalia Shevchuk 
Since we love to coach others and like to contribute to the growth of a healthy tech ecosystem in Eastern Europe, we thought it would be nice to reflect upon our Upwork journey and attempt to pinpoint the top three things that have most contributed to our success.
by Dmytro Trotsko 
Intro Over the last few years, the entire healthcare industry has been striving to deliver better customer experiences through digital transformation. Technologies like …
by Anastasiya Mudryk 
Learn the basics of UX writing to boost your digital product with the help of actionable advice and guidelines we offer in this walkthrough.
by Derek Odom 
This is a follow-up article to the walkthrough we did on UX writing. In order to get a more holistic view on typography and how it fits into the world of UX writing, we recommend reading through both pieces of content.
by Dmytro Trotsko 
But IKEA is known for way more than their friendly priced food. Most people seem to absolutely love the store, but it’s almost …
by Dmytro Trotsko 
...The goal of your marketing efforts at the awareness stage is to simply raise awareness about your brand, the product or service you provide and the problems you solve.
by Dmytro Trotsko 
You know the feeling when you are routinely pushing pixels to implement that great design idea. That’s just the state of design tools for today — boring work is inevitable. But the good news is that your workflow can be optimized.
by Petro Cherkasets 
A purposeful design process is a consistent series of steps that helps to define, plan and create your brand image, as well as a product you are building. It is what maintains a great first impression you give to your clients. And those consequences can be disastrous. When companies neglect to foster meaningful communication with their customers, their services and products become stale, decrepit, and out-of-touch.
by Yuriy Mykhasyak 
Interviewing and talking to your users, customers and clients should be an ongoing part of your product and marketing strategy. There are endless amounts of unique insights about your business that you can only learn by talking to the end-user of your products or services.
by Ryan McHenry 
When you’re running a business, it’s easy to fall into tunnel vision. While founders and other execs obviously care about the businesses they pour countless hours into, the savvy ones realize the importance of taking a step back to occasionally reassess the full picture.
by Ryan McHenry 
Recently I have finished reading a book by Tom Greever Articulating Design Decisions. And for me, it was the case of reading something ‘too late’.
by Katya Kamyanets 
Ideally, everyone should be able to use any website on the Internet. The Web has become an increasingly essential resource in many aspects of life but sadly, there are some people who can’t enjoy equal access and opportunity due to disability. One of our clients brought this issue to our attention and after conducting thorough research, we would like to share some insights with you.
by Anastasiya Mudryk 
Style Overrides A problem with old symbols Previously when you tried to make a design system for your new project or try to …
by Yuriy Haliuk