To video gamers around the world, Blizzard is practically a household name. After all, its franchises have delighted millions of people over multiple decades, and its annual BlizzCon event has become both an industry leader and a standard.
With such fame comes added responsibility, and Blizzard identified the need to improve the content management system behind its on-demand and live streaming abilities. As a result, one of our client partners shot over a few screenshots of BlizzCat and asked, “Can you improve this?”. Naturally, our response was a resounding “yes!” After all, we’re born to improve user flows.
However, in order to ensure maximum results with the help they needed, it was important for us to dig much deeper into the list of features that were on the docket to be revisited. Understanding Blizzard’s most crucial workflows for ensuring seamless on-demand and live video streaming at their events was necessary for us to come up with the best solutions.