Learning for the sake of learning does not bring long-term results, it may lead to burnout, a waste of time and money. Keeping this in mind, it is essential to create an engaging learning experience to make sure the learners understand why they do it, to make every minute count.
Cieden’s team and the client were focused on the creation of innovative learning experiences, targeting potential users who aspire to organize knowledge and study effectively. A detailed analysis of existing learning methods, conducting market research and the analysis of competitors’ features have led the team with a number of design questions.
To research the issue in-depth and continue the work with the brainstorming workshop, the team developed a series of assumptions and created jobs-to-be-done frameworks.