We were very pleased to win this project because this topic felt close to us. There were already many apps and websites with such goals, which allowed us to understand the problem more. We searched for inspiration, did a competitors’ review and of the other products with the same functionality. Basically, we conducted a study in the area, on what solutions work and what don’t.
Also, we created a User Journey Map which helped us put ourselves in the user’s shoes and describe their experience. We identified the main groups of users (user personas) and then determined what questions they ask at each stage of interaction with the app.