About author.

Kateryna Zavertailo

Product Research Outreach Lead

Kater is the Product Research Outreach Lead. She’s basically a detective for customer pain points and a matchmaker between real problems and real solutions🕵️‍♀️

 

Part data geek, part empathy engine, Kateryna is on a mission to make sure every product decision starts with the user and ends with impact. She doesn’t just scratch the surface – she dives deep (like deep-deep) to uncover what’s really going on.

 

Her super power? Problem-solving. She lives for those “aha!” moments when a vague complaint turns into a crystal-clear opportunity and she’ll never offer a Band-Aid when the situation calls for a cure.

 

When she’s not untangling user feedback or turning raw data into gold, you’ll probably find her buried in a research doc, talking to customers like old friends, or happily color-coding yet another spreadsheet 👾

Kateryna Zavertailo

Recent articles by Kateryna

UX Report: Top NPS Detractor Drivers in DTC Genetic Testing

UX Report: Top NPS Detractor Drivers in DTC Genetic Testing

This report details critical UX issues in DTC genetic testing apps. It provides actionable solutions, investment estimations, and a financial model demonstrating ROI to boost NPS and reduce churn.

12 Aug, 2025

25 min

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