recruitment
Exceeders marketplace.
We had to implement the first iteration of the design within only 2 months because of the strict deadline before GITEX an annual consumer computer and electronics trade show in Dubai.
Create intuitive user journeys with our
Marketplace design services .
Effective marketplace design ensures that both vendors and buyers find the platform intuitive and user-friendly. But balancing between the needs and behaviors of two distinct user groups isn’t simple. It demands data-driven insights and expert navigation along the way.
That's why at Cieden, our approach centers around in-depth user research. We invest significant time and resources in the Discovery phase to uncover the path to success through testing and iteration.
Diving deep into your audience — their needs, motivations, and behaviors — we create personalized, scalable, and intuitive designs tailored to your industry, user demographics, and market trends. Our main goal is to ensure the buying and selling experience is enjoyable and stress-free, regardless of the marketplace type, and size.
Let's dive in .
Four pillars of well-designed marketplaces
Personalized experiences for buyers and sellers
Custom dashboards for vendors offer intuitive data visualization for analytics, order tracking, and marketing tools. Buyers can enjoy personalized product catalogs and listings, with features like product comparison, clear shopping carts, intuitive payment pages, seamless delivery tracking, and user-friendly notifications.
Robust security features
Certain design choices, like encryption protocols, two-factor authentication, and access controls make transactions more secure, preventing unauthorized access. Intuitive security settings, visual indicators, and error guidance enhance user control and reduce the risk of breaches. Also, user-friendly interfaces encourage strong password usage for improved account security.
Intuitive user journeys
Each step, from initial browsing to final checkout, is carefully designed for a seamless and delightful experience. Understanding customers and their needs shapes every aspect of UI/UX design, prioritizing their comfort and satisfaction. Additionally, effective onboarding ensures both vendors and buyers learn the full functionalities of the platform.
Mobile responsiveness
Marketplaces should be designed as mobile-first digital products — with simple and touch-friendly navigation, appropriately sized links and buttons, fluid grids, flexible images, and fast loading times. Understanding user device preferences may enhance mobile optimization, ensuring smooth interactions across different devices.
Our marketplace design solutions
B2B marketplaces
We aim to facilitate complex transactions between businesses using intuitive and clean interfaces. Features like comparison tools, detailed product descriptions, and customizable options make it easy for both buyers and sellers to view data and manage orders efficiently.
B2C marketplaces
Our B2C designs are simple, personalized, and mobile-friendly, ensuring user satisfaction and higher conversions. We focus on emotional engagement and intuitive experiences that delight and empower users at every touchpoint of their user journey.
P2P marketplaces
Our peer-to-peer designs allow users to list, discover, and engage with products or services seamlessly. We prioritize security features like user verification, ratings, and reviews, ensuring users can easily connect, negotiate, and make safe transactions with ease.
Vertical marketplaces
For this marketplace type, we deliver highly targeted and personalized experiences to users within a particular industry or market. Our online marketplace designs emphasize niche expertise, ensuring users can quickly find and purchase relevant products or services.
Horizontal marketplaces
For this marketplace type, we focus on creating a unified and seamless browsing experience covering a wide range of products and services. Our solutions include cross-selling, upselling, and personalized recommendations to enhance user satisfaction and drive sales.
On-demand marketplaces
For on-demand designs, we cater to immediate user needs, using quick search and booking tools, real-time updates, and instant communication tools. Our mobile-first approach allows users to access on-demand services anytime, anywhere, from their preferred devices.
case studies.
Explore our expertise in diverse domains
Dive into our case studies – not just to see our work, but to understand how Cieden approaches challenges and partners with clients.
testimonials.
Client perspectives on partnering with us
Lucas Mezalira
Education Startup Founder
Cieden delivered a product that was closely aligned with my vision. Not only did the team create a design that was easy to implement, but they also communicated with the internal team at every stage of the project. The project manager was incredibly responsive to my emails and kept me updated on the progress.
Imad Mousa
CBDO of Alphaiota
I was pleased with Cieden's designs, describing them as amazing and clickable. The team gelled seamlessly with the internal team, allowing for a seamless workflow. They also leveraged their knowledge and expertise to deliver quality work in a timely and high-quality manner.
Simran Butalia
VP Engineering at BeBop Technology
Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.
Sarah Leaman
Marketing Manager at Propell
The client was beyond satisfied with the delivered designs, which they immediately implemented. Cieden established a smooth workflow and provided quality and budget-friendly services in a timely manner. Overall, it was a seamless and successful engagement.
Laika Kayani
Founder & CEO of Hygrid Health
A dedicated partner, Cieden, is extremely knowledgeable about design - everyone is talented and understands the area of UX. They proactively researched competitors' products to develop industry-relevant designs that stand out. They went above and beyond to ensure the project's success.
Nuno Umbelino
CPO of Lykon
Cieden's efforts have been met with positive acclaim. The project's metrics have been positive since the engagement, proving the team's reliability. They use their own network to collect feedback and provide insightful advice. Cieden is skilled and easy to work with.
Katherine O'Donnell
COO & Head of Group of Immobe
They supported UI/UX development and helped us think through user flows. Our system is multilevel, so the team had to figure out how to break down the project. They helped us kick off the new build by creating clear documentation and wireframes.
Leebi Breuer
Project Manager at Rank Friendly
Internal and external feedback has been overwhelmingly positive. Despite the different time zones, Cieden kept the project moving through constant communication, providing critical status updates throughout the engagement. The team’s quality deliverables set them up for potential future engagement.
Kyle Theobald
Founder of Verve Commerce
Since my company began working with the Cieden team, we saw our audience grow four times in size. Thanks to the team's UX design the app has grown on a regular basis. We are very satisfied with the work that the team provided during this project.
Shad Mortazavi
CEO & Managing Director at Openiq
Cieden’s team had excellent skills and was highly dedicated. They knew what they were doing and had a passion for their job, which showed in their work quality. I rarely give this level of accolade to a company, but Cieden impressed me.
And we have done it for leading companies worldwide.
Top features of our marketplace design
Designed for vendors and sellers
Our marketplace app designs provide intuitive dashboards and tools for efficient product, order, and inventory management. We focus on user-friendly interfaces and features that allow vendors to easily upload, edit, and manage product listings and orders.
Intuitive user experiences
From browsing products to making purchases or managing listings, our designs focus on clarity, simplicity, and intuitive navigation. We make sure users find what they're looking for and accomplish their tasks with ease.
Account management tools
With our marketplace web designs, users can easily create, manage, and customize their profiles, preferences, and settings. From updating personal information to tracking order history, we ensure a user-friendly experience for all account management tasks.
Custom vendor analytics
We integrate intuitive dashboards and customizable reporting features, providing valuable analytics. Tracking metrics like sales performance, user behavior, and product popularity empowers decisions driven by data and strategy optimization.
Product catalogs and listings
Our designs prioritize well-organized catalogs and listings. With clear product descriptions, high-quality images, and user-friendly navigation, customers can easily find, explore, and compare products, leading to increased engagement and sales.
Advanced search and filters
Our designs allow users to easily improve their search results based on various criteria such as category, price range, brand, and more, helping users find the needed products quickly and efficiently.
Designed to grow and scale
Our platforms are designed to adapt to increasing demands over time. We use scalable architecture, modular design principles, and flexible infrastructure to support the growth of product catalogs, user bases, and transaction volumes.
Mobile-first approach
We create highly engaging mobile experiences that cater to the preferences and habits of modern users. Our layouts, navigation, and interactions are fully optimized for browsing on smaller screens.
Marketplace design services in 5 steps
Step 1
Research and discovery
We dive into product analytics, research competitors, and interview users to understand their motivations, pain points, and needs. Mapping user journeys and conducting stakeholder workshops help us align your business goals with user preferences.
Step 2
Product ideation
Armed with valuable insights, our team moves on to brainstorming innovative ideas and concepts for your marketplace UX design. We work on information architecture and flow mapping.
Step 3
Prototyping and tests
We translate our ideas into interactive low-fidelity wireframes and clickable prototypes. We run usability tests with real users to improve their fidelity, while working on brand identity, animations, interactive elements, and more.
Step 4
Marketplace UX/UI design
Backed by data from previous testing, we create a feasible and intuitive design aligned with your business vision and brand identity. Additional usability tests are made to proactively address the evolving user needs.
Step 5
Launch and support
Finally, we prepare detailed documentation for developers and hand off the final design. Cieden provides ongoing support for any post-launch issues or possible updates.
Meeting challenges of various marketplace types
Addressing the unique needs of B2B products
Struggling to efficiently manage large volumes of goods or services for B2B markets? Let’s start with an in-depth analysis of your buyers' pain points, followed by incremental designs, and iterative prototyping to refine user experiences, focusing on seamless workflows and secure transactions.
Creating unique experiences for B2C products
Struggling to captivate and retain customers in a competitive B2C landscape? We begin with market research and user behavior analysis, followed by intuitive UX/UI design tailored to the needs of your audience. Continuous iteration and testing ensure every design element boosts engagement, drives conversions, and sets you in the leading market positions.
8 reasons to choose Cieden
Guided by facts and numbers
We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of your product design. Not a gut feeling.
Eyes on the prize
Our designers always keep their eyes on the bigger picture, ensuring that design-related efforts are perfectly aligned with your business objectives.
Impacting, not just doing
We don't just execute tasks but actively influence the marketplace UX/UI design, driving changes and innovations to keep your platform in the leading market positions.
No need for micromanagement
Our marketplace designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.
Enterprise-level experience
We have experience collaborating with industry giants like Apollo, MedEntry, and Blizzard, handling complex enterprise designs tailored to their specific needs and scale.
AI design expertise
Cieden specializes in AI design, strategically implementing AI when it adds significant value to the product and helps users to automate tasks, speed up processes, personalize user experiences, and improve decision-making.
User-centered approach
At Cieden, designs are created by people for people. Our goal is to enhance usability, intuitiveness, and clarity, allowing users to seamlessly navigate through your platform, and find what they need — as quickly, and effortlessly as possible.
Huge expertise in diverse domains
With over 8 years of experience and expertise in complex design, we have successfully delivered projects across various industries including healthcare, BPM & ERP, real estate, FinTech, and more.
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FAQ
What is a marketplace UX/UI design?
UX/UI design for marketplaces involves creating user-friendly interfaces and user experiences that work specifically for online platforms where vendors sell products or services to customers.
The goal of each e-commerce marketplace design is to optimize user interactions, facilitate transactions, and drive engagement, ultimately fostering trust and satisfaction among both buyers and sellers.
How do you ensure your marketplace UI designs are user-friendly and meet our marketplace's specific needs?
First, we conduct extensive user research in the Discovery phase, delving into your target audience's behaviors, preferences, and pain points.
Then, we carry out stakeholder workshops to align our design goals with your business objectives. We actively involve stakeholders throughout our iterative design stage, fostering transparency and instant feedback.
Finally, after validating usability tests with design decisions, we make adjustments based on feedback to ensure the final product meets your specific requirements.
Can you customize your UX/UI design services to fit our specific marketplace niche?
Absolutely! With over 8 years of experience working across various industries, from e-commerce to healthcare and real estate, we have the expertise to work with your specific marketplace niche.
Whether it's a B2B, B2C, or C2C marketplace, we adapt our approach to deliver personalized solutions that address the unique challenges and requirements of your industry.
Explore our cases and learn which industries we’ve already worked with.
How do you collaborate with clients throughout the design process?
When you hire marketplace design experts from Cieden, we are the ones to ensure seamless collaboration during the entire design process.
We begin with strategy sessions and workshops to align on goals, followed by iterative design stages that involve all stakeholders. We always adapt to your preferred communication channels and time zones, tracking all expenses and progress on the project with tools like Avaza.
What is the typical timeline and cost for a UX/UI design project for a marketplace?
The estimated timeline depends on various factors, including project complexity and scope. It typically ranges from three months onwards. Designing a marketplace of any type and size covers in-depth business analysis, UX/UI design, prototyping, and testing.
Similarly, the final cost varies based on specific project requirements, scope, and services like AI design integrations, etc.
If you want to hire marketplace designers from Cieden, schedule a consultation with our team to discuss your project in detail and receive approximate estimates based on your individual needs.