recruitment
Exceeders marketplace.
We had to implement the first iteration of the design within only 2 months because of the strict deadline before GITEX an annual consumer computer and electronics trade show in Dubai.
Create intuitive user journeys with our
Marketplace design services .
Effective marketplace design ensures that both vendors and buyers find the platform intuitive and user-friendly. But balancing between the needs and behaviors of two distinct user groups isn’t simple. It demands data-driven insights and expert navigation along the way.
That's why at Cieden, our approach centers around in-depth user research. We invest significant time and resources in the Discovery phase to uncover the path to success through testing and iteration.
Diving deep into your audience — their needs, motivations, and behaviors — we create personalized, scalable, and intuitive designs tailored to your industry, user demographics, and market trends. Our main goal is to ensure the buying and selling experience is enjoyable and stress-free, regardless of the marketplace type, and size.
Let's dive in .
Four pillars of well-designed marketplaces
Personalized experiences for buyers and sellers
Custom dashboards for vendors offer intuitive data visualization for analytics, order tracking, and marketing tools. Buyers can enjoy personalized product catalogs and listings, with features like product comparison, clear shopping carts, intuitive payment pages, seamless delivery tracking, and user-friendly notifications.
Robust security features
Certain design choices, like encryption protocols, two-factor authentication, and access controls make transactions more secure, preventing unauthorized access. Intuitive security settings, visual indicators, and error guidance enhance user control and reduce the risk of breaches. Also, user-friendly interfaces encourage strong password usage for improved account security.
Intuitive user journeys
Each step, from initial browsing to final checkout, is carefully designed for a seamless and delightful experience. Understanding customers and their needs shapes every aspect of UI/UX design, prioritizing their comfort and satisfaction. Additionally, effective onboarding ensures both vendors and buyers learn the full functionalities of the platform.
Mobile responsiveness
Marketplaces should be designed as mobile-first digital products — with simple and touch-friendly navigation, appropriately sized links and buttons, fluid grids, flexible images, and fast loading times. Understanding user device preferences may enhance mobile optimization, ensuring smooth interactions across different devices.
Our marketplace design solutions
B2B marketplaces
We aim to facilitate complex transactions between businesses using intuitive and clean interfaces. Features like ​​comparison tools, detailed product descriptions, and customizable options make it easy for both buyers and sellers to view data and manage orders efficiently.
B2C marketplaces
Our B2C designs are simple, personalized, and mobile-friendly, ensuring user satisfaction and higher conversions. We focus on emotional engagement and intuitive experiences that delight and empower users at every touchpoint of their user journey.
P2P marketplaces
Our peer-to-peer designs allow users to list, discover, and engage with products or services seamlessly. We prioritize security features like user verification, ratings, and reviews, ensuring users can easily connect, negotiate, and make safe transactions with ease.
Vertical marketplaces
For this marketplace type, we deliver highly targeted and personalized experiences to users within a particular industry or market. Our online marketplace designs emphasize niche expertise, ensuring users can quickly find and purchase relevant products or services.
Horizontal marketplaces
For this marketplace type, we focus on creating a unified and seamless browsing experience covering a wide range of products and services. Our solutions include cross-selling, upselling, and personalized recommendations to enhance user satisfaction and drive sales.
On-demand marketplaces
For on-demand designs, we cater to immediate user needs, using quick search and booking tools, real-time updates, and instant communication tools. Our mobile-first approach allows users to access on-demand services anytime, anywhere, from their preferred devices.
case studies.
Explore our expertise in diverse domains
Dive into our case studies – not just to see our work, but to understand how Cieden approaches challenges and partners with clients.
testimonials.
Client perspectives on partnering with us
Lucas Mezalira
Education Startup Founder
Cieden delivered a product that was closely aligned with my vision. Not only did the team create a design that was easy to implement, but they also communicated with the internal team at every stage of the project. The project manager was incredibly responsive to my emails and kept me updated on the progress.
Imad Mousa
CBDO of Alphaiota
I was pleased with Cieden's designs, describing them as amazing and clickable. The team gelled seamlessly with the internal team, allowing for a seamless workflow. They also leveraged their knowledge and expertise to deliver quality work in a timely and high-quality manner.
Simran Butalia
VP Engineering at BeBop Technology
Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.
Sarah Leaman
Marketing Manager at Propell
The client was beyond satisfied with the delivered designs, which they immediately implemented. Cieden established a smooth workflow and provided quality and budget-friendly services in a timely manner. Overall, it was a seamless and successful engagement.
Laika Kayani
Founder & CEO of Hygrid Health
A dedicated partner, Cieden, is extremely knowledgeable about design - everyone is talented and understands the area of UX. They proactively researched competitors' products to develop industry-relevant designs that stand out. They went above and beyond to ensure the project's success.
Nuno Umbelino
CPO of Lykon
Cieden's efforts have been met with positive acclaim. The project's metrics have been positive since the engagement, proving the team's reliability. They use their own network to collect feedback and provide insightful advice. Cieden is skilled and easy to work with.
Katherine O'Donnell
COO & Head of Group of Immobe
They supported UI/UX development and helped us think through user flows. Our system is multilevel, so the team had to figure out how to break down the project. They helped us kick off the new build by creating clear documentation and wireframes.
Leebi Breuer
Project Manager at Rank Friendly
Internal and external feedback has been overwhelmingly positive. Despite the different time zones, Cieden kept the project moving through constant communication, providing critical status updates throughout the engagement. The team’s quality deliverables set them up for potential future engagement.
Kyle Theobald
Founder of Verve Commerce
Since my company began working with the Cieden team, we saw our audience grow four times in size. Thanks to the team's UX design the app has grown on a regular basis. We are very satisfied with the work that the team provided during this project.
Shad Mortazavi
CEO & Managing Director at Openiq
Cieden’s team had excellent skills and was highly dedicated. They knew what they were doing and had a passion for their job, which showed in their work quality. I rarely give this level of accolade to a company, but Cieden impressed me.