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When working with Cieden, you’re not only working with a team of expert UX and UI designers. You’re actually working with a team of business analysts, product specialists, and marketers that all define what they do through design.
The great, professional design process helps all team to better understand users' needs. It saves you money by reducing the efforts on development and change requests. It will reduce the time and money required for user education and support as most users will be able to learn the App without expensive training. Users will make much fewer errors that could cost their love or someone’s life. The happiest users will recommend the product to their friends and colleagues. But most importantly you will be able to focus your team efforts on more creative tasks being sure that design is great from both sides: information architecture and beauty.
Business Value Metrics
Design process is not about selecting the perfect color, shape, or font. It’s about understanding YOUR user’s mental models, cognitive psychology, technical and time limitations. Good design is about emotions. Making users feel smart, delighted, and willing to recommend your product.
Since design is all about people, we have built our process with a human-centric approach. This is achieved through user experience (UX) best practices, conducting a deep analysis of the competitor and user environment, then utilizing engagement analytics, heatmaps, and quantitative analysis to further verify our data. Taking this information, our designers and visual branding experts then examine the user interface (UI) implications, ensuring the Information Architecture and Graphical Layout are just right.
From there, we return back to the beginning in an iterative loop, revisiting our UX data and planning the next round of improvements on our journey towards perfection.
When you launch, our team can even guide you through the process, every step of the way. Utilizing the Growth-driven design methodology, we apply a steady, systematic approach to create continuous growth. After all, most products don’t become overnight sensations. The truly successful ones often struggle in the beginning, despite strong user research and business case studies. What sets them apart is the founders’ dedication to constant and consistent improvement.
It’s a long journey, but don’t worry. With us, you’ll be ready for whatever comes your way.