User research & testing.

Get inside your users’ heads and watch how they actually behave. We combine interviews, usability tests, and real user feedback, so that you can design faster and with confidence.

Start with research

When to use user research & testing.

Not every product decision should be a gamble. Research shows you what’s working, what’s not, and what users need, so you can act with confidence instead of guesswork.

Turning an idea into a product

Make sure you’re solving the right problem, for the right people before a single line of code is written.

Breaking into a new market

Learn how your new audience thinks, behaves, and what they expect, so you don’t copy-paste what worked elsewhere.

Fixing what’s not working

If engagement or conversions are down, research helps pinpoint what’s broken and why users are bouncing.

Planning a redesign

See what to keep, what to cut, and what your users have outgrown, so the redesign moves you forward, not sideways.

Aligning teams on product direction

When opinions clash, research grounds decisions in user evidence, giving everyone a shared source of truth.

What it's like to partner with Cieden.

Jennica Chiang

Founder at Shop Suki

Bruce Yang

Head of Product at Way2B1

Lina Forcier

CEO & Co-Founder at Factually Health

Vlad Shlosberg

CEO of Foqal

Annie Do

Lead of Health Initiatives at Factually Health

Lukasz Siemaszko

Head of Digital Product at Lykon

Victoria George

VP of Product at Riva International, Inc.

Stéphane Zanoni

Chief Technology Officer at MeetKairos

Research & testing methods we use.

User interviews

Uncover needs, motivations, and behavior through one-on-one conversations.

Usability testing

Observe users navigating your product to surface confusion, friction, or misaligned expectations.

Card sorting

Reveal how users mentally group information to inform better structure and navigation.

A/B testing

Compare design variations to determine which one performs better in terms of metrics.

Persona development

Define key user types based on behavioral and demographic insights.

Journey mapping

Visualize user steps, emotions, and pain points across their full interaction.

Heatmaps & eye-tracking

Gain insights into what attracts the users' attention and what goes unnoticed.

Task analysis

Break down user workflows to streamline actions and remove blockers.

Talk to us

Explore our expertise in diverse domains.

Dive into our case studies – not just to see our work, but to understand how Cieden approaches challenges and partners with clients.

e-learning

Interactive training tool.

The customer approached us with a straightforward task – to redesign an outdated platform that had multiple usability flaws. After a quick analysis of the product, we realized that it was missing Points of Difference – a strong differentiator among other similar products on the market. There were many stronger competitors out there on the market.

other

Pantram: project management tool for freelancers.

Pantram was a third iteration of the client’s idea. The product changed its destination several times while using the same technology and frameworks. This indicated that market fit was missing, and the product was adapting to meet different user goals and needs. After several pivots, the client decided to conduct research to establish the problem and proceed to a solution rather than going backward.

financial technology

Payroll management.

Payroll Management – a market pricing tool where payroll professionals can not only find all the data they need but also manage data in all the possible ways. Payroll Management aims to reduce the additional operational work for payroll managers by automating lots of work and performing mass action thus saving tons of time of manual work for experts.

e-commerce

Food delivery eCommerce platform.

This client is one of the Philippines' premier online shopping destinations. Cieden collaborated with stakeholders to understand business requirements, gathered general user data, analyzed user behavior, and conducted competitor research using Google Analytics and Hotjar. We also created a user survey and user interview scripts to validate initial hypotheses and develop a UX strategy based on the results.

View all

Our process: fast and insight-driven.

Just the right research, at the right time, to move your product forward.

Step 1

Planning and preparation

We start by defining research goals, selecting appropriate methods (qualitative, quantitative, mixed), and developing tools like survey questions and interview guides to make our user research more efficient.

Step 2

Recruitment and data collection

Our next step is to identify and recruit participants representing your target audience, and to collect data using various research methods: interviews, surveys, usability tests, and any other methods relevant in your case.

Step 3

Data analysis and synthesis

We analyze what users said, did, and struggled with. All findings are summarized into actionable insights, personas, and journey maps.

Step 4

Communication and implementation

You get a detailed report, translating our insights into design strategies. Our design changes and continuous iterations are based on research, ongoing user feedback, and testing.

testimonials.

Client perspectives on partnering with us

Shad Mortazavi

CEO & Managing Director at Openiq

Cieden’s team had excellent skills and was highly dedicated. They knew what they were doing and had a passion for their job, which showed in their work quality. I rarely give this level of accolade to a company, but Cieden impressed me.

Katherine O'Donnell

COO & Head of Group of Immobe

They supported UI/UX development and helped us think through user flows. Our system is multilevel, so the team had to figure out how to break down the project. They helped us kick off the new build by creating clear documentation and wireframes.

Lucas Mezalira

Education Startup Founder

Cieden delivered a product that was closely aligned with my vision. Not only did the team create a design that was easy to implement, but they also communicated with the internal team at every stage of the project. The project manager was incredibly responsive to my emails and kept me updated on the progress.

Leebi Breuer

Project Manager at Rank Friendly

Internal and external feedback has been overwhelmingly positive. Despite the different time zones, Cieden kept the project moving through constant communication, providing critical status updates throughout the engagement. The team’s quality deliverables set them up for potential future engagement.

Imad Mousa

CBDO of Alphaiota

I was pleased with Cieden's designs, describing them as amazing and clickable. The team gelled seamlessly with the internal team, allowing for a seamless workflow. They also leveraged their knowledge and expertise to deliver quality work in a timely and high-quality manner.

Simran Butalia

VP Engineering at BeBop Technology

Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.

Kyle Theobald

Founder of Verve Commerce

Since my company began working with the Cieden team, we saw our audience grow four times in size. Thanks to the team's UX design the app has grown on a regular basis. We are very satisfied with the work that the team provided during this project.

Sarah Leaman

Marketing Manager at Propell

The client was beyond satisfied with the delivered designs, which they immediately implemented. Cieden established a smooth workflow and provided quality and budget-friendly services in a timely manner. Overall, it was a seamless and successful engagement.

Laika Kayani

Founder & CEO of Hygrid Health

A dedicated partner, Cieden, is extremely knowledgeable about design - everyone is talented and understands the area of UX. They proactively researched competitors' products to develop industry-relevant designs that stand out. They went above and beyond to ensure the project's success.

Nuno Umbelino

CPO of Lykon

Cieden's efforts have been met with positive acclaim. The project's metrics have been positive since the engagement, proving the team's reliability. They use their own network to collect feedback and provide insightful advice. Cieden is skilled and easy to work with.

And we have done it for leading companies worldwide.

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FAQ

What is user research and testing, and why does it matter?

It’s how you stop guessing. User research uncovers what people actually need. Testing shows how well your product meets that need. Together, they reduce risk and help you build with confidence.

What user research methods do you use?

Cieden uses a variety of qualitative and quantitative research methods to gain insights into user experiences.

Qualitative methods include interviews, observations, and focus groups, while quantitative methods involve surveys, analytics, and A/B testing. Each method offers unique advantages and helps us understand different aspects of user behavior and preferences.

It’s worth noting that Cieden is not just a user research company but an agency specializing in all aspects of design. Hire our UX/UI design team to implement research findings into feasible and intuitive designs that drive innovation and long-term success.

Explore our work through the experience of our real user cases.

How do you pick the right user research method for my project?

We are mostly guided by the project goals, dictating whether it’s best to use qualitative or quantitative methods or both. Also, we take into account the project timeline, target users' characteristics, and resource availability, ensuring that the chosen methods align with the project's objectives and constraints.

Can you run user research and testing remotely?

Absolutely. Most of our work is remote, including user interviews, surveys, usability tests, business analysis, and even moderated sessions. You still get rich feedback, without needing to gather people in one room.

How long does user research take?

That depends on the scope. A lean round of usability testing takes a few days. A more in-depth study with interviews, testing, and synthesis usually takes 2-4 weeks.

What’s the cost of the user research?

Our rates vary based on the project’s complexity, timeline, outputs, and team composition. Schedule a free consultation and get an approximate estimate during our free consultation, after we learn as much information about the project as we can.

What do I get at the end of a research project?

You’ll get a clear summary of findings, key pain points, supporting data, and next steps. Depending on the scope, that could include personas, journey maps, recordings, or design recommendations.

Can you support us after the research phase?

Yes. We can move into design, support your team with implementation, or stay on for follow-up testing. Whatever gets results.