Overlooking user needs and behaviors is a costly mistake for many product owners starting their product development journey.
At Cieden, we're here to assist you with the crucial phase of UX research in your design project. Our user experience research services delve deep into your users' minds using a variety of research methods, ensuring we bring clarity to key questions.
We investigate how users feel about a product, what they need from it, and how they engage with it — all for the sake of improving usability, satisfaction, and loyalty.
We aim to be your long-term strategic partner, providing valuable insights that pinpoint areas for product improvement and guide you in making user-focused, data-driven decisions.
6 benefits of including UX research in your design process
For concept-to-product transition
Before diving into the development phase, UX research can help validate the need for your product or service, identify your target audience, and understand their needs and challenges. This foundational insight ensures that you're building something people want and need.
When entering a new market
If you're planning to expand your offerings to new markets or user demographics, UX research can provide insights into the preferences and behaviors of these new potential users, ensuring your product adapts to meet different cultural or market-specific requirements.
When experiencing user engagement or conversion issues
If your product is facing low user engagement or conversion rates, UX research can uncover the root causes of these issues, whether they're related to usability, value proposition, or mismatches between user expectations and the product experience.
Before a major redesign
If you're considering a significant redesign of an existing product, UX research can identify what's working, what's not, and how users' needs may have evolved since the original design. This ensures that the redesign is focused on genuine user needs, rather than assumptions.
CEO & Managing Director at Openiq
Cieden’s team had excellent skills and was highly dedicated. They knew what they were doing and had a passion for their job, which showed in their work quality. I rarely give this level of accolade to a company, but Cieden impressed me.
COO & Head of Group of Immobe
They supported UI/UX development and helped us think through user flows. Our system is multilevel, so the team had to figure out how to break down the project. They helped us kick off the new build by creating clear documentation and wireframes.
Education Startup Founder
Cieden delivered a product that was closely aligned with my vision. Not only did the team create a design that was easy to implement, but they also communicated with the internal team at every stage of the project. The project manager was incredibly responsive to my emails and kept me updated on the progress.
Project Manager at Rank Friendly
Internal and external feedback has been overwhelmingly positive. Despite the different time zones, Cieden kept the project moving through constant communication, providing critical status updates throughout the engagement. The team’s quality deliverables set them up for potential future engagement.
CBDO of Alphaiota
I was pleased with Cieden's designs, describing them as amazing and clickable. The team gelled seamlessly with the internal team, allowing for a seamless workflow. They also leveraged their knowledge and expertise to deliver quality work in a timely and high-quality manner.
VP Engineering at BeBop Technology
Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.
Founder of Verve Commerce
Since my company began working with the Cieden team, we saw our audience grow four times in size. Thanks to the team's UX design the app has grown on a regular basis. We are very satisfied with the work that the team provided during this project.
Marketing Manager at Propell
The client was beyond satisfied with the delivered designs, which they immediately implemented. Cieden established a smooth workflow and provided quality and budget-friendly services in a timely manner. Overall, it was a seamless and successful engagement.
Founder & CEO of Hygrid Health
A dedicated partner, Cieden, is extremely knowledgeable about design - everyone is talented and understands the area of UX. They proactively researched competitors' products to develop industry-relevant designs that stand out. They went above and beyond to ensure the project's success.
CPO of Lykon
Cieden's efforts have been met with positive acclaim. The project's metrics have been positive since the engagement, proving the team's reliability. They use their own network to collect feedback and provide insightful advice. Cieden is skilled and easy to work with.
User interviews
We organize one-on-one interviews to gain deep insights into users' behaviors, motivations, needs, and pain points. These sessions help us understand how users would interact with your product or service in real-world contexts.
Usability testing
We observe real users interacting with your product or prototype to uncover usability issues, confusion, or friction points. We ensure your design meets user needs at all project stages, from early wireframes to fully functioning products.
Persona development
Based on research findings, we create detailed profiles of user personas, making it easier for design and development teams to learn their target audience. Profiles of user personas include demographic information, behaviors, needs, and goals.
Journey mapping
We visualize the complete path a user takes when interacting with a product or service, spotting key interactions and potential pain points. This gives us valuable insights into the user experience from their perspective.
Eye tracking and heatmaps analysis
By tracking where and how long users focus on different areas of a page or screen, our user experience researchers gain insights into what attracts their attention and what goes unnoticed.
Task analysis
We break down the actions required to complete a task using your product. This helps us identify and eliminate unnecessary steps leading to a streamlined user experience.
A/B testing
Our user experience researcher compares two versions of a webpage or an app interface to determine which one performs better in terms of user engagement, conversion rates, and other metrics.
Card sorting
With this method, we organize topics into categories based on user preferences. It helps design or evaluate information architecture, revealing valuable insights into users' mental models and preferences.
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Guided by facts and numbers
We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of product design. Not a gut feeling.
Eyes on the prize
Our user experience researchers always keep their eyes on the bigger picture, ensuring their insights and design-related efforts are perfectly aligned with your business objectives.
Impacting, not just doing
We don't just execute tasks but actively influence the UX/UI design, driving changes and innovations to keep your product in the leading market positions.
No need for micromanagement
Our UX/UI designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.
Enterprise-level experience
We have experience collaborating with industry giants like Apollo, MedEntry, and Blizzard, handling complex enterprise designs tailored to their specific needs and scale.
AI design expertise
Cieden specializes in AI design, strategically implementing AI when it adds significant value to the product and helps users to automate tasks, speed up processes, personalize user experiences, and improve decision-making.
User-centered approach
At Cieden, products are designed by people for people. Our goal is to ensure that your product is not only visually appealing but also deeply resonates with its target users.
Huge expertise in diverse domains
With over 8 years of expertise in user experience research, we have successfully delivered projects across various industries including healthcare, BPM & ERP, real estate, FinTech, and more.
What is UX research and why is it important for product development?
UX/UI design research involves studying user behaviors, preferences and needs to inform the design and development of products or services. It is crucial for product development because it ensures that products are grounded in real user experiences, leading to more user-centric and engaging solutions.
What types of UX research methods does Cieden use?
Cieden uses a variety of qualitative and quantitative research methods to gain insights into user experiences.
Qualitative methods include interviews, observations, and focus groups, while quantitative methods involve surveys, analytics, and A/B testing. Each method offers unique advantages and helps us understand different aspects of user behavior and preferences.
It’s worth noting that Cieden is not just a UX research company but an agency specializing in all aspects of design. Hire our UX/UI design team to implement research findings into feasible and intuitive designs that drive innovation and long-term success.
Explore our work through the experience of our real user cases.
How do you choose which UX research methods to use for a project?
Like most user experience research companies, our decision to choose a UX method is based on multiple factors. We are mostly guided by the project goals, dictating whether it’s best to use qualitative or quantitative methods or both.
Also, we take into account the project timeline, target users' characteristics, and resource availability, ensuring that the chosen methods align with the project's objectives and constraints.
Can UX research be done remotely, and how?
Yes, any user experience researcher can work remotely using a few methods and techniques. It includes remote interviews and focus groups, online surveys and questionnaires, business analysis, and remote usability testing. This is how Cieden gathers insights from users regardless of their location, ensuring a diverse and representative user sample.
What’s a typical timeline for completing UX research services?
The timeline for UX research depends on the type and scope of the research, as well as the size of the organization. For small companies, it could be up to a 5-day timeline, while for larger companies, it can take between 2-4 weeks.
What’s the cost of the UX research?
Our rates vary based on the project’s complexity, timeline, outputs, and team composition. Schedule a free consultation and get an approximate estimate during our free consultation, after we learn as much information about the project as we can.
