When to use user research & testing.
Turning an idea into a product
Breaking into a new market
Fixing what’s not working
Planning a redesign
Aligning teams on product direction

Research & testing methods we use.
User interviews
Uncover needs, motivations, and behavior through one-on-one conversations.
Usability testing
Observe users navigating your product to surface confusion, friction, or misaligned expectations.
Card sorting
Reveal how users mentally group information to inform better structure and navigation.
A/B testing
Compare design variations to determine which one performs better in terms of metrics.
Persona development
Define key user types based on behavioral and demographic insights.
Journey mapping
Visualize user steps, emotions, and pain points across their full interaction.
Heatmaps & eye-tracking
Gain insights into what attracts the users' attention and what goes unnoticed.
Task analysis
Break down user workflows to streamline actions and remove blockers.
Explore our expertise in diverse domains.


other
Pantram: project management tool for freelancers.

financial technology
Payroll management.

e-commerce
Food delivery eCommerce platform.
Our process: fast and insight-driven.
Step 1
Planning and preparation
Step 2
Recruitment and data collection
Step 3
Data analysis and synthesis
Step 4
Communication and implementation
6 benefits of including user research in your design process
Improved user understanding
Increased usability
Reduced development costs
Competitive advantage
Increased conversion rates
Risk mitigation
Client perspectives on partnering with us
And we have done it for leading companies worldwide.






8 reasons to partner with Cieden
Guided by facts and numbers
We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of product design. Not a gut feeling.
Eyes on the prize
Our user researchers always keep their eyes on the bigger picture, ensuring their insights and design-related efforts are perfectly aligned with your business objectives.
Impacting, not just doing
We don't just execute tasks but actively influence the UX/UI design, driving changes and innovations to keep your product in the leading market positions.
No need for micromanagement
Our UX/UI designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.
Enterprise-level experience
We have experience collaborating with industry giants like Apollo, MedEntry, and Blizzard, handling complex enterprise designs tailored to their specific needs and scale.
AI design expertise
Cieden specializes in AI design, strategically implementing AI when it adds significant value to the product and helps users to automate tasks, speed up processes, personalize user experiences, and improve decision-making.
User-centered approach
At Cieden, products are designed by people for people. Our goal is to ensure that your product is not only visually appealing but also deeply resonates with its target users.
Huge expertise in diverse domains
With over 8 years of expertise in user research, we have successfully delivered projects across various industries including healthcare, BPM & ERP, real estate, FinTech, and more.
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FAQ
What is user research and testing, and why does it matter?
It’s how you stop guessing. User research uncovers what people actually need. Testing shows how well your product meets that need. Together, they reduce risk and help you build with confidence.
What user research methods do you use?
Cieden uses a variety of qualitative and quantitative research methods to gain insights into user experiences.
Qualitative methods include interviews, observations, and focus groups, while quantitative methods involve surveys, analytics, and A/B testing. Each method offers unique advantages and helps us understand different aspects of user behavior and preferences.
It’s worth noting that Cieden is not just a user research company but an agency specializing in all aspects of design. Hire our UX/UI design team to implement research findings into feasible and intuitive designs that drive innovation and long-term success.
Explore our work through the experience of our real user cases.
How do you pick the right user research method for my project?
We are mostly guided by the project goals, dictating whether it’s best to use qualitative or quantitative methods or both. Also, we take into account the project timeline, target users' characteristics, and resource availability, ensuring that the chosen methods align with the project's objectives and constraints.
Can you run user research and testing remotely?
Absolutely. Most of our work is remote, including user interviews, surveys, usability tests, business analysis, and even moderated sessions. You still get rich feedback, without needing to gather people in one room.
How long does user research take?
That depends on the scope. A lean round of usability testing takes a few days. A more in-depth study with interviews, testing, and synthesis usually takes 2-4 weeks.
What’s the cost of the user research?
Our rates vary based on the project’s complexity, timeline, outputs, and team composition. Schedule a free consultation and get an approximate estimate during our free consultation, after we learn as much information about the project as we can.
What do I get at the end of a research project?
You’ll get a clear summary of findings, key pain points, supporting data, and next steps. Depending on the scope, that could include personas, journey maps, recordings, or design recommendations.
Can you support us after the research phase?
Yes. We can move into design, support your team with implementation, or stay on for follow-up testing. Whatever gets results.