User Research Services.

Get inside your users’ heads and watch how they actually behave. Our user experience research services combine interviews, usability testing, and real user feedback, helping you design faster and with confidence.
Start with research

UX Research Services: Use Cases

Not every product decision should be a gamble. Research shows you what’s working, what’s not, and what users need, so you can act with confidence instead of guesswork.

Turning an idea into a product

Make sure you’re solving the right problem, for the right people before a single line of code is written.

Breaking into a new market

Learn how your new audience thinks, behaves, and what they expect, so you don’t copy-paste what worked elsewhere.

Fixing what’s not working

If engagement or conversions are down, research helps pinpoint what’s broken and why users are bouncing.

Planning a redesign

See what to keep, what to cut, and what your users have outgrown, so the redesign moves you forward, not sideways.

Aligning teams on product direction

When opinions clash, research grounds decisions in user evidence, giving everyone a shared source of truth.

What it's like to partner with Cieden.

Jennica Chiang

Jennica Chiang

Founder at Shop Suki

Bruce Yang

Bruce Yang

Head of Product at Way2B1

Lina Forcier

Lina Forcier

CEO & Co-Founder at Factually Health

Vlad Shlosberg

Vlad Shlosberg

CEO at Foqal

Annie Do

Annie Do

Lead of Health Initiatives at Factually Health

Lukasz Siemaszko

Lukasz Siemaszko

Head of Digital Product at Lykon

Mitchell Nick

Mitchell Nick

Co-founder of RevvedUp

Marcelo Fujimoto

Marcelo Fujimoto

Co-founder & CEO at Tandom

Paul Goode

Paul Goode

CEO at Glucotrack, Inc.

Victoria George

Victoria George

VP of Product at Kairos

Stéphane Zanoni

Stéphane Zanoni

Chief Technology Officer at MeetKairos

User Research Methods We Use

User interviews

Use qualitative one-on-one interviews to uncover user needs, motivations, and behavior.

Usability testing

Observe users navigating your product to uncover confusion, friction, and misaligned expectations.

Card sorting

Reveal how users mentally group information to create a clearer structure and navigation.

A/B testing

Use quantitative data to compare design variations and identify which performs better against selected KPIs.

Persona development

Define key user types based on behavioral and demographic research insights.

Journey mapping

Visualize user steps, emotions, and pain points across the complete product experience.

Heatmaps & eye-tracking

See what attracts users’ attention, what they overlook, and where the UI creates friction.

Task analysis

Break down user workflows to streamline actions, improve usability, and remove blockers.

Talk to us

Explore our expertise in diverse domains.

Dive into our case studies – not just to see our work, but to understand how Cieden approaches challenges and partners with clients.
User Research Services Cieden

e-learning

Interactive training tool.

The customer approached us with a straightforward task – to redesign an outdated platform that had multiple usability flaws. After a quick analysis of the product, we realized that it was missing Points of Difference – a strong differentiator among other similar products on the market. There were many stronger competitors out there on the market.

User Research Services Cieden

other

Pantram: project management tool for freelancers.

Pantram was a third iteration of the client’s idea. The product changed its destination several times while using the same technology and frameworks. This indicated that market fit was missing, and the product was adapting to meet different user goals and needs. After several pivots, the client decided to conduct research to establish the problem and proceed to a solution rather than going backward.

User Research Services Cieden

financial technology

Payroll management.

Payroll Management – a market pricing tool where payroll professionals can not only find all the data they need but also manage data in all the possible ways. Payroll Management aims to reduce the additional operational work for payroll managers by automating lots of work and performing mass action thus saving tons of time of manual work for experts.

User Research Services Cieden

e-commerce

Food delivery eCommerce platform.

This client is one of the Philippines' premier online shopping destinations. Cieden collaborated with stakeholders to understand business requirements, gathered general user data, analyzed user behavior, and conducted competitor research using Google Analytics and Hotjar. We also created a user survey and user interview scripts to validate initial hypotheses and develop a UX strategy based on the results.

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UX Research Process: Fast and Data-Driven

Not simply another user research agency. Just the right research, at the right time, to move your product forward.

Step 1

Planning and preparation

We define research goals, select the right qualitative, quantitative, or mixed methods, and prepare survey questions and interview guides. This gives our UX research services a clear structure from the start.
User Research Services Cieden

Step 2

Recruitment and data collection

We identify and recruit participants who represent your target audience, then collect data through interviews, surveys, usability testing, and other methods suited to your research goals.
User Research Services Cieden

Step 3

Data analysis and synthesis

We analyze what users said, did, and struggled with, then turn patterns in user behavior into actionable insights, personas, and journey maps.
User Research Services Cieden

Step 4

Communication and implementation

You receive a detailed report that translates the findings into practical design recommendations. Further design decisions and iterations are guided by research, ongoing user feedback, and testing.
User Research Services Cieden

And we have done it for leading companies worldwide.

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FAQ

What’s the cost of the user research services?

Our rates depend on the project’s complexity, timeline, required outputs, and team composition. Schedule a free consultation so we can review the scope and provide an approximate estimate.

How can user experience research services reduce product development risks?

They validate assumptions before teams commit significant resources to design and development. By identifying unmet needs and usability issues early, research reduces rework and supports evidence-based product decisions.

How do your UX research consultants work with internal product teams?

Our consultants align with product, design, and engineering teams on research goals, methods, and decisions. They share findings in a practical format and help translate user evidence into clear product priorities.

Can a UX research agency support multiple products, markets, or user segments?

Yes. We can structure separate research streams for different products, markets, or user segments while maintaining a consistent approach to data collection, analysis, and reporting.

How do we measure the ROI of working with a UX research agency?

ROI can be assessed through relevant KPIs such as reduced rework, fewer usability issues, task success, or changes in the System Usability Scale (SUS). The right measures depend on your product goals and the decisions the research needs to support.

 

What do I get at the end of a research project?

You’ll get a clear summary of findings, key pain points, supporting data, and next steps. Depending on the scope, that could include personas, journey maps, recordings, or design recommendations.

Can you support us after the research phase?

Yes. We can move into design, support your team with implementation, or stay on for follow-up testing. Whatever gets results.