When to use user research & testing.
User interviews
Uncover needs, motivations, and behavior through one-on-one conversations.
Usability testing
Observe users navigating your product to surface confusion, friction, or misaligned expectations.
Card sorting
Reveal how users mentally group information to inform better structure and navigation.
A/B testing
Compare design variations to determine which one performs better in terms of metrics.
Persona development
Define key user types based on behavioral and demographic insights.
Journey mapping
Visualize user steps, emotions, and pain points across their full interaction.
Heatmaps & eye-tracking
Gain insights into what attracts the users' attention and what goes unnoticed.
Task analysis
Break down user workflows to streamline actions and remove blockers.
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6 benefits of including user research in your design process
CEO & Managing Director at Openiq
Cieden’s team had excellent skills and was highly dedicated. They knew what they were doing and had a passion for their job, which showed in their work quality. I rarely give this level of accolade to a company, but Cieden impressed me.
COO & Head of Group of Immobe
They supported UI/UX development and helped us think through user flows. Our system is multilevel, so the team had to figure out how to break down the project. They helped us kick off the new build by creating clear documentation and wireframes.
Education Startup Founder
Cieden delivered a product that was closely aligned with my vision. Not only did the team create a design that was easy to implement, but they also communicated with the internal team at every stage of the project. The project manager was incredibly responsive to my emails and kept me updated on the progress.
Project Manager at Rank Friendly
Internal and external feedback has been overwhelmingly positive. Despite the different time zones, Cieden kept the project moving through constant communication, providing critical status updates throughout the engagement. The team’s quality deliverables set them up for potential future engagement.
CBDO of Alphaiota
I was pleased with Cieden's designs, describing them as amazing and clickable. The team gelled seamlessly with the internal team, allowing for a seamless workflow. They also leveraged their knowledge and expertise to deliver quality work in a timely and high-quality manner.
VP Engineering at BeBop Technology
Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.
Founder of Verve Commerce
Since my company began working with the Cieden team, we saw our audience grow four times in size. Thanks to the team's UX design the app has grown on a regular basis. We are very satisfied with the work that the team provided during this project.
Marketing Manager at Propell
The client was beyond satisfied with the delivered designs, which they immediately implemented. Cieden established a smooth workflow and provided quality and budget-friendly services in a timely manner. Overall, it was a seamless and successful engagement.
Founder & CEO of Hygrid Health
A dedicated partner, Cieden, is extremely knowledgeable about design - everyone is talented and understands the area of UX. They proactively researched competitors' products to develop industry-relevant designs that stand out. They went above and beyond to ensure the project's success.
CPO of Lykon
Cieden's efforts have been met with positive acclaim. The project's metrics have been positive since the engagement, proving the team's reliability. They use their own network to collect feedback and provide insightful advice. Cieden is skilled and easy to work with.
Guided by facts and numbers
We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of product design. Not a gut feeling.
Eyes on the prize
Our user researchers always keep their eyes on the bigger picture, ensuring their insights and design-related efforts are perfectly aligned with your business objectives.
Impacting, not just doing
We don't just execute tasks but actively influence the UX/UI design, driving changes and innovations to keep your product in the leading market positions.
No need for micromanagement
Our UX/UI designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.
Enterprise-level experience
We have experience collaborating with industry giants like Apollo, MedEntry, and Blizzard, handling complex enterprise designs tailored to their specific needs and scale.
AI design expertise
Cieden specializes in AI design, strategically implementing AI when it adds significant value to the product and helps users to automate tasks, speed up processes, personalize user experiences, and improve decision-making.
User-centered approach
At Cieden, products are designed by people for people. Our goal is to ensure that your product is not only visually appealing but also deeply resonates with its target users.
Huge expertise in diverse domains
With over 8 years of expertise in user research, we have successfully delivered projects across various industries including healthcare, BPM & ERP, real estate, FinTech, and more.
What is user research and testing, and why does it matter?
It’s how you stop guessing. User research uncovers what people actually need. Testing shows how well your product meets that need. Together, they reduce risk and help you build with confidence.
What user research methods do you use?
Cieden uses a variety of qualitative and quantitative research methods to gain insights into user experiences.
Qualitative methods include interviews, observations, and focus groups, while quantitative methods involve surveys, analytics, and A/B testing. Each method offers unique advantages and helps us understand different aspects of user behavior and preferences.
It’s worth noting that Cieden is not just a user research company but an agency specializing in all aspects of design. Hire our UX/UI design team to implement research findings into feasible and intuitive designs that drive innovation and long-term success.
Explore our work through the experience of our real user cases.
How do you pick the right user research method for my project?
We are mostly guided by the project goals, dictating whether it’s best to use qualitative or quantitative methods or both. Also, we take into account the project timeline, target users' characteristics, and resource availability, ensuring that the chosen methods align with the project's objectives and constraints.
Can you run user research and testing remotely?
Absolutely. Most of our work is remote, including user interviews, surveys, usability tests, business analysis, and even moderated sessions. You still get rich feedback, without needing to gather people in one room.
How long does user research take?
That depends on the scope. A lean round of usability testing takes a few days. A more in-depth study with interviews, testing, and synthesis usually takes 2-4 weeks.
What’s the cost of the user research?
Our rates vary based on the project’s complexity, timeline, outputs, and team composition. Schedule a free consultation and get an approximate estimate during our free consultation, after we learn as much information about the project as we can.
What do I get at the end of a research project?
You’ll get a clear summary of findings, key pain points, supporting data, and next steps. Depending on the scope, that could include personas, journey maps, recordings, or design recommendations.
Can you support us after the research phase?
Yes. We can move into design, support your team with implementation, or stay on for follow-up testing. Whatever gets results.
