User research & testing.

Get inside your users’ heads and watch how they actually behave. We combine interviews, usability tests, and real user feedback, so that you can design faster and with confidence.
Start with research

When to use user research & testing.

Not every product decision should be a gamble. Research shows you what’s working, what’s not, and what users need, so you can act with confidence instead of guesswork.

Turning an idea into a product

Make sure you’re solving the right problem, for the right people before a single line of code is written.

Breaking into a new market

Learn how your new audience thinks, behaves, and what they expect, so you don’t copy-paste what worked elsewhere.

Fixing what’s not working

If engagement or conversions are down, research helps pinpoint what’s broken and why users are bouncing.

Planning a redesign

See what to keep, what to cut, and what your users have outgrown, so the redesign moves you forward, not sideways.

Aligning teams on product direction

When opinions clash, research grounds decisions in user evidence, giving everyone a shared source of truth.
User research is king

Research & testing methods we use.

User interviews

Uncover needs, motivations, and behavior through one-on-one conversations.

Usability testing

Observe users navigating your product to surface confusion, friction, or misaligned expectations.

Card sorting

Reveal how users mentally group information to inform better structure and navigation.

A/B testing

Compare design variations to determine which one performs better in terms of metrics.

Persona development

Define key user types based on behavioral and demographic insights.

Journey mapping

Visualize user steps, emotions, and pain points across their full interaction.

Heatmaps & eye-tracking

Gain insights into what attracts the users' attention and what goes unnoticed.

Task analysis

Break down user workflows to streamline actions and remove blockers.

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Explore our expertise in diverse domains.

Dive into our case studies – not just to see our work, but to understand how Cieden approaches challenges and partners with clients.
User research & testing services Cieden

e-learning

Interactive training tool.

The customer approached us with a straightforward task – to redesign an outdated platform that had multiple usability flaws. After a quick analysis of the product, we realized that it was missing Points of Difference – a strong differentiator among other similar products on the market. There were many stronger competitors out there on the market.

User research & testing services Cieden

other

Pantram: project management tool for freelancers.

Pantram was a third iteration of the client’s idea. The product changed its destination several times while using the same technology and frameworks. This indicated that market fit was missing, and the product was adapting to meet different user goals and needs. After several pivots, the client decided to conduct research to establish the problem and proceed to a solution rather than going backward.

User research & testing services Cieden

financial technology

Payroll management.

Payroll Management – a market pricing tool where payroll professionals can not only find all the data they need but also manage data in all the possible ways. Payroll Management aims to reduce the additional operational work for payroll managers by automating lots of work and performing mass action thus saving tons of time of manual work for experts.

User research & testing services Cieden

e-commerce

Food delivery eCommerce platform.

This client is one of the Philippines' premier online shopping destinations. Cieden collaborated with stakeholders to understand business requirements, gathered general user data, analyzed user behavior, and conducted competitor research using Google Analytics and Hotjar. We also created a user survey and user interview scripts to validate initial hypotheses and develop a UX strategy based on the results.

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Our process: fast and insight-driven.

Just the right research, at the right time, to move your product forward.

Step 1

Planning and preparation

We start by defining research goals, selecting appropriate methods (qualitative, quantitative, mixed), and developing tools like survey questions and interview guides to make our user research more efficient.
User research & testing services Cieden

Step 2

Recruitment and data collection

Our next step is to identify and recruit participants representing your target audience, and to collect data using various research methods: interviews, surveys, usability tests, and any other methods relevant in your case.
User research & testing services Cieden

Step 3

Data analysis and synthesis

We analyze what users said, did, and struggled with. All findings are summarized into actionable insights, personas, and journey maps.
User research & testing services Cieden

Step 4

Communication and implementation

You get a detailed report, translating our insights into design strategies. Our design changes and continuous iterations are based on research, ongoing user feedback, and testing.
User research & testing services Cieden

6 benefits of including user research in your design process

Improved user understanding

User research dives deep into users' behaviors, needs, motivations, and pain points, ensuring designs are based on real experiences rather than assumptions. This helps create products centered around user needs and expectations.

Increased usability

Techniques like usability testing and user testing can prevent usability issues in the early stages of design — leading to a more intuitive and accessible product.

Reduced development costs

Identifying potential problems and user needs early on reduces the need for costly redesign, redevelopment, and post-launch fixes. Such a proactive approach helps to optimize resources more efficiently and improve the overall ROI.

Competitive advantage

A product designed with user experience in mind stands out in the market. By offering a superior user experience, a product can differentiate itself from competitors, attracting and retaining more users.

Increased conversion rates

User-friendly designs, refined through user research, lead to improved conversion rates. Streamlining the user journey and reducing friction make it faster for users to complete desired actions, such as making a purchase or upgrading to a premium version.

Risk mitigation

Validating concepts and designs with users before full-scale development minimizes the risk of product failure, ensuring a solid foundation for success in the market.

And we have done it for leading companies worldwide.

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User research & testing services Cieden User research & testing services Cieden
User research & testing services Cieden User research & testing services Cieden
User research & testing services Cieden User research & testing services Cieden

8 reasons to partner with Cieden

Guided by facts and numbers

We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of product design. Not a gut feeling.

Eyes on the prize

Our user researchers always keep their eyes on the bigger picture, ensuring their insights and design-related efforts are perfectly aligned with your business objectives.

Impacting, not just doing

We don't just execute tasks but actively influence the UX/UI design, driving changes and innovations to keep your product in the leading market positions.

No need for micromanagement

Our UX/UI designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.

Enterprise-level experience

We have experience collaborating with industry giants like Apollo, MedEntry, and Blizzard, handling complex enterprise designs tailored to their specific needs and scale.

AI design expertise

Cieden specializes in AI design, strategically implementing AI when it adds significant value to the product and helps users to automate tasks, speed up processes, personalize user experiences, and improve decision-making.

User-centered approach

At Cieden, products are designed by people for people. Our goal is to ensure that your product is not only visually appealing but also deeply resonates with its target users.

Huge expertise in diverse domains

With over 8 years of expertise in user research, we have successfully delivered projects across various industries including healthcare, BPM & ERP, real estate, FinTech, and more.

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FAQ

What is user research and testing, and why does it matter?

It’s how you stop guessing. User research uncovers what people actually need. Testing shows how well your product meets that need. Together, they reduce risk and help you build with confidence.

What user research methods do you use?

Cieden uses a variety of qualitative and quantitative research methods to gain insights into user experiences. 

Qualitative methods include interviews, observations, and focus groups, while quantitative methods involve surveys, analytics, and A/B testing. Each method offers unique advantages and helps us understand different aspects of user behavior and preferences.

It’s worth noting that Cieden is not just a user research company but an agency specializing in all aspects of design. Hire our UX/UI design team to implement research findings into feasible and intuitive designs that drive innovation and long-term success.


Explore our work through the experience of our real user cases.

How do you pick the right user research method for my project?

We are mostly guided by the project goals, dictating whether it’s best to use qualitative or quantitative methods or both. Also, we take into account the project timeline, target users' characteristics, and resource availability, ensuring that the chosen methods align with the project's objectives and constraints.

Can you run user research and testing remotely?

Absolutely. Most of our work is remote, including user interviews, surveys, usability tests, business analysis, and even moderated sessions. You still get rich feedback, without needing to gather people in one room.

How long does user research take?

That depends on the scope. A lean round of usability testing takes a few days. A more in-depth study with interviews, testing, and synthesis usually takes 2-4 weeks.

What’s the cost of the user research?

Our rates vary based on the project’s complexity, timeline, outputs, and team composition. Schedule a free consultation and get an approximate estimate during our free consultation, after we learn as much information about the project as we can.

What do I get at the end of a research project?

You’ll get a clear summary of findings, key pain points, supporting data, and next steps. Depending on the scope, that could include personas, journey maps, recordings, or design recommendations.

Can you support us after the research phase?

Yes. We can move into design, support your team with implementation, or stay on for follow-up testing. Whatever gets results.