About author.

Kristina Shkriabina

Marketing Team Lead

Kristina is a journalist-turned-marketer exploring tech. With over seven years in media, she’s sharpened her storytelling and production skills as a TV correspondent and radio host.

 

Now, as a producer for The Cieden Podcast, Kristina creates conversations with industry leaders in design and product management 👾

 

Internally, she serves as Marketing Team Leader, guiding the marketing team and running a non-fiction book club. Her current favorites? The Joy of Agility by Joshua Kerievsky, The Reboot by Jerry Colonna, and Meditations by Marcus Aurelius — books that make thoughts and actions matter.

Kristina Shkriabina

Recent articles by Kristina

What defines a next-generation toggle switch UI?

What defines a next-generation toggle switch UI?

This guide explores how to elevate the simple toggle switch into a sophisticated, next-generation component by integrating the nuanced visual depth of glassmorphism, the tangible feedback of haptics, and the communicative power of microinteractions.

03 Sep, 2025

UX Report: Top NPS Detractor Drivers in DTC Genetic Testing

UX Report: Top NPS Detractor Drivers in DTC Genetic Testing

This report details critical UX issues in DTC genetic testing apps. It provides actionable solutions, investment estimations, and a financial model demonstrating ROI to boost NPS and reduce churn.

12 Aug, 2025

25 min

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