Blog Page №11.

Customer Journey Mapping Both Online and Offline: an IKEA Case Study

Customer Journey Mapping Both Online and Offline: an IKEA Case Study

In case you haven’t yet had the pleasure to pay IKEA a visit, let’s try to paint a picture of what the experience looks like, using our imaginary friend (customer persona) named Sally.

14 Nov, 2019

15 min read

Conversion Funnels Mapped: the Awareness Stage

Conversion Funnels Mapped: the Awareness Stage

We assume you landed here because you want to learn about the awareness stage of funnel analysis. Great! Let’s jump into the ins and outs of the awareness stage activities.

08 Nov, 2019

15 min read

Cieden’s Growth Mindset, Both for Our Clients and for Ourselves

Cieden’s Growth Mindset, Both for Our Clients and for Ourselves

Steady and consistent progress has led to constant improvement and diversification in our capabilities, not to mention a trail of delighted client testimonials. Read on to find out more!

25 Jul, 2019

5 min read

Customer & Client Interviews – Why You Should Conduct Them

Customer & Client Interviews – Why You Should Conduct Them

Interviewing and talking to your users, customers, and clients should be an ongoing part of your product and marketing strategy. This article will provide you with all of the reasons why you should conduct customer interviews. 

11 Jul, 2019

7 min read

Check Your Ego at the Door or 10 Ways to Better Communicate Design

Check Your Ego at the Door or 10 Ways to Better Communicate Design

Working in a Ukrainian product design agency, I faced and witnessed some common communication challenges. In this article, I would like to share them with you. 

22 Jan, 2019

15 min read

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