Blog.

In this article, we’ll explain how to use value proposition canvas to analyze your customers and give you strategies and a list of questions for better research.

In this article, we are going to highlight some essential tools in conducting desk research and defining user groups. 

A short story and case study about our user research experience at Cieden.

In case you haven’t yet had the pleasure to pay IKEA a visit, let’s try to paint a picture of what the experience looks like, using our imaginary friend (customer persona) named Sally.

Interviewing and talking to your users, customers, and clients should be an ongoing part of your product and marketing strategy. This article will provide you with all of the reasons why you should conduct customer interviews.