Blog.

How To Conduct Effective Desk Research in 3 Easy Steps

How To Conduct Effective Desk Research in 3 Easy Steps

In this article, we are going to highlight some essential tools in conducting desk research and defining user groups. 

29 Feb, 2024

15 min read

The Value of User Research Phase and What You Lose if You Skip it

The Value of User Research Phase and What You Lose if You Skip it

A short story and case study about our user research experience at Cieden.

26 May, 2021

10 min read

Value Proposition Canvas: Customer Segment Explained

Value Proposition Canvas: Customer Segment Explained

In this article, we’ll focus on a customer part of the Value Proposition Canvas, explain how to analyze your customers, and provide you with a list of questions for better research. 

31 Mar, 2021

15 min read

Customer Journey Mapping Both Online and Offline: an IKEA Case Study

Customer Journey Mapping Both Online and Offline: an IKEA Case Study

In case you haven’t yet had the pleasure to pay IKEA a visit, let’s try to paint a picture of what the experience looks like, using our imaginary friend (customer persona) named Sally.

14 Nov, 2019

15 min read

Customer & Client Interviews – Why You Should Conduct Them

Customer & Client Interviews – Why You Should Conduct Them

Interviewing and talking to your users, customers, and clients should be an ongoing part of your product and marketing strategy. This article will provide you with all of the reasons why you should conduct customer interviews. 

11 Jul, 2019

7 min read

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