Blog.

In this article, we’ll explain how to use value proposition canvas to analyze your customers and give you strategies and a list of questions for better research.

In this article, we are going to highlight some essential tools in conducting desk research and defining user groups. 

A short story and case study about our targeted user research experience at Cieden.

In case you haven’t yet had the pleasure to pay IKEA a visit, let’s try to paint a picture of what the experience looks like, using our imaginary friend (customer persona) named Sally.