In this article, we’ll explain how to use value proposition canvas to analyze your customers and give you strategies and a list of questions for better research.
16 Apr, 2024
15 min read
In this article, we’ll explain how to use value proposition canvas to analyze your customers and give you strategies and a list of questions for better research.
16 Apr, 2024
15 min read
In this article, we are going to highlight some essential tools in conducting desk research and defining user groups.
29 Feb, 2024
15 min read
A short story and case study about our user research experience at Cieden.
26 May, 2021
10 min read
In case you haven’t yet had the pleasure to pay IKEA a visit, let’s try to paint a picture of what the experience looks like, using our imaginary friend (customer persona) named Sally.
14 Nov, 2019
15 min read
Interviewing and talking to your users, customers, and clients should be an ongoing part of your product and marketing strategy. This article will provide you with all of the reasons why you should conduct customer interviews.
11 Jul, 2019
7 min read