AI's impact on UI/UX: what to consider now for creating relevant products in the next 5-10 years

10 min
Yuriy Mykhasyak
Yuriy Mykhasyak
18 Sep 2023
AI in product design: crafting future-ready and relevant products for the next decade Cieden

Intro

Artificial intelligence is reshaping numerous sectors, but its impact on the sphere of digital products and UI/UX design is especially noticeable. The hype surrounding AI prompts businesses to actively implement these technologies. As a result, an increasing number of products feature AI capabilities, enhancing user interactions to become more intuitive, fast, and efficient.

Even if today's transformations aren't overwhelmingly evident, in the next 5-10 years, our everyday devices will likely look and function quite differently. Imagine dashboards that autonomously adapt to user tasks, or email agents armed with smart assistants that not only classify emails but also schedule meetings and delegate tasks. A future with products without smart chatbots or hyper-personalized interfaces will be hard to imagine.

While some of these scenarios might seem distant, AI is already redefining our devices and how we interact with them. So, what's the call to action for product owners, managers, and designers? It's simple: adapt, evolve, and integrate AI in product design.

Here at Cieden, we've delved deep into the field of AI in design, assessing its impact on products, processes, and UI/UX design. In this article, we explore how AI reshapes UI/UX design, turning interfaces into conversational, dynamic, and hyper-personalized. Building on that, we share practical insights and use cases, demonstrating how conversational AI, machine learning, natural language processing (NLP), and the capabilities of large language models (LLMs) can be used to create future-ready products.

For a comprehensive dive, check out our extensive guide available for free download!

Download our guide and harness AI’s power in  product design

Our comprehensive AI guide is full of market analytics, analysis of innovative AI technologies, AI-powered product concepts, and ideas to enhance existing products with AI features.
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The rise of conversational interfaces fueled by conversational AI

The rise of AI-powered chatbots and smart voice assistants clearly suggests: interfaces are increasingly becoming conversational. 

Advances in conversational AI, generative AI, machine learning, Natural Language Processing (NLP), Automated Speech Recognition (ASR), contextual awareness, and dialog management are leading to conversational interfaces that exceed the typical chat windows with rigid, command-driven dialogues, enabling more human-like interactions.

AI in product design: crafting future-ready and relevant products for the next decade Cieden

Voice technologies are at the forefront of this revolution. The innovations by voice tech pioneers like Whisper and ElevenLabs in speech recognition and synthesis underscore a trend towards systems that prioritize voice for hands-free convenience, rapid responses, and natural dialogues. When combined with contextual awareness, they indicate we're nearing an era of profoundly reliable voice interfaces.

For instance, integrating Whisper AI's API can dramatically enhance voice input and navigation thanks to the system’s remarkable adaptability to accents, background noise, and technical language.

Meanwhile, ElevenLabs' technology  can give AI assistants unique personalities, enhancing user interactions. Their text-to-speech and voice cloning software has an AI voice generator that captures human intonations and inflections with great precision, capturing context.

Beyond just understanding words, the next frontier is sentiment analysis, an area promising interfaces that understand not only words but the emotions behind them. A glimpse into this future can be seen with Spiky, a US-based startup. By leveraging AI-driven sentiment analysis, it refines sales techniques by detecting emotional undertones from video calls, offering sales teams valuable insights for enhanced customer interactions.

Generative AI, another pivotal advancement, can transform user interactions in myriad ways:

  • Crafting dynamic FAQs that offer conversational answers instead of standard responses. 
  • Designing tailored onboarding experiences based on user feedback.
  • Offering contextual recommendations, like tutorials or articles when a user seems confused or frustrated.
  • Managing complex conversation pathways with advanced dialog management.
  • Creating customizable chatbot personalities for a unique branded experience.
  • Simulating real client interactions for effective sales and support team training.
  • Generating hyper-personalized marketing pitches or product suggestions, heightening chances of successful conversions.

In the business realm, the transition from basic FAQ bots to advanced, conversational AI-driven chatbots is imperative. This shift can provide round-the-clock customer service, slash response times, bridge language barriers, and ensure a cohesive omnichannel presence. 

Additionally, for businesses, embracing conversational AI for product design can mean:

  1. 24/7 accessibility: Engage customers round-the-clock, everywhere.
  2. Cost efficiency: Handle more queries cost-effectively, freeing up staff for complex tasks. 
  3. Enhanced revenue: Use chatbot-driven data for personalized offers, elevating customer satisfaction.
  4. Reduced churn: Seamless experiences via AI mean fewer customers leaving.
  5. Increased conversions: Conversational AI-powered chatbots can remind clients of discounts and promotions and maintain 24/7 availability. 
  6. Rich insights: Use AI for intent recognition and insightful user behavior analysis.

Future interfaces are gearing towards a multimodal approach, blending voice, text, touch, and gestures for optimal user experiences. These interfaces, adaptable and intelligent, can adjust based on context – for instance, prioritizing visual cues in noisy environments or seamlessly transitioning between modes based on user focus.

While delving into these solutions might strain budgets and demand time – and truthfully, not all businesses need such extensive changes – it's wise to at least consider some AI-powered design enhancements. From Cieden’s lens, features worth considering include voice-activated commands and voice output, conversation-style question-answering, sentiment analysis (like sentiment categorization or lie detecting), fraud detection, and skill assessments in ed-tech apps. 

Enhancing accessibility could also mean adding voice-command navigation or real-time sign language interpretation via computer vision.

AI in product design: crafting future-ready and relevant products for the next decade Cieden

Dynamic hyper-personalized interfaces

In their essence, dynamic interfaces are nothing new. Consider the smartphone battery meter that changes color with usage, or macOS and iOS's adaptive dark and light modes that shift with the time of day. They also alter widgets, notification settings, and wallpapers in various 'focus' modes, sometimes based on location or top apps. Likewise, CRM dashboards let users customize views by adjusting widgets to highlight crucial information.
However, most of these customizations require user intervention to set up.
AI in product design: crafting future-ready and relevant products for the next decade Cieden

Now, imagine a CRM system that adjusts its interface for uncommon tasks — tasks for which current dashboards often lack specialized interfaces, or demand steep learning curves and complex configurations. With AI, this CRM would dynamically craft a user-specific interface on demand, showcasing only the essential widgets and insights needed at the moment.

Picture this: Instead of navigating a multi-step manual process like reassigning tasks before a vacation, the CRM could present a tailored dashboard. It would not just list tasks but also display colleagues' availability and offer in-platform negotiation tools.

AI in product design: crafting future-ready and relevant products for the next decade Cieden
The transformative potential of AI doesn't end at reshaping interfaces. It can transform numbers on dashboards into actionable insights. Instead of mere statistics, users might see AI-generated recommendations. Say, while examining lead sources, the AI would delve beyond showcasing channels and conversion rates. It would highlight underlying trends, laying the groundwork for more robust business strategies.
AI in product design: crafting future-ready and relevant products for the next decade Cieden
AI in product design: crafting future-ready and relevant products for the next decade Cieden
AI in product design: crafting future-ready and relevant products for the next decade Cieden
AI in product design: crafting future-ready and relevant products for the next decade Cieden
AI in product design: crafting future-ready and relevant products for the next decade Cieden
AI in product design: crafting future-ready and relevant products for the next decade Cieden

Deepening this dynamic is AI's capability for text analysis. Manually populating CRM fields might soon become a thing of the past, replaced by AI's capability to distill relevant details from emails, chats, or voice conversations. Leveraging Language Learning Models (LLMs), support teams can get a hand in auto-categorizing requests based on text content, even discerning the urgency or relevance of a query sans human touchpoints.

The future also holds promise for autonomous agents, capable of intricate web interactions. As an illustration, the startup HyperWrite has rolled out an AI entity skilled in web navigation and even autonomous online orders.

AI in product design: crafting future-ready and relevant products for the next decade Cieden

As this tech evolves, we can witness the rise of sophisticated personal assistants integrated into apps.

The promise of dynamic and hyper-personalized interfaces drives us to develop software that's intuitive and easy to learn. Integrated with actual user data, it not only explains its functionality through real-world examples but also adapts to the user's unique style.

AI in product design: crafting future-ready and relevant products for the next decade Cieden

Digital product development democratization by low-code platforms

Low-code platforms, leveraging pre-constructed templates and drag-and-drop interfaces, have significantly transformed development. Gartner, Inc. anticipates that by 2024, citizen developers will craft 80% of tech products and services.

While the forecast may seem ambitious, it's clear that low-code platforms are democratizing development. The ripple effect? A surge in tailor-made software and more sectors moving digital. 

However, low-code platforms aren't here to replace seasoned developers or traditional coding. While low-code tools can simplify software development for non-experts and pressure off development teams, they may not be the right fit for every development scenario.

For instance, low-code platforms may be a good choice for businesses aiming to decentralize tech capabilities. They're user-friendly, allowing teams to adapt and enhance tools as they see fit.

Picture a major company with a dedicated IT department overseeing all computer systems. Now, other departments within, say marketing or sales, might need specialized tools. Instead of leaning on the IT department every time, they can turn to low-code platforms—think of them as 'software DIY kits.' These tools allow non-developers to whip up the software they need swiftly, which allows them to work faster.

However, relying heavily on citizen developers without expert oversight might lead to systems that are neither cohesive nor scalable. The IT department should ensure low-code solutions fit within the broader strategy and don't lead to future tech headaches. Plus, it's worth noting: while low-code tools offer agility now, they might become limiting in the future. They're great for rapid initial developments, but businesses should be ready to transition to more robust solutions as they grow.

So, it's not a matter of "Low code versus traditional coding?" but rather, "How can low code best support our expert developers?" Low code shines in areas like prototyping, testing, and iteration, offering a cost-effective alternative, especially to businesses that rely exclusively on SaaS solutions.

For example, with Buzzy, a Figma plugin created by PitchGround, a UX designer can build a Minimum Viable Product (MVP) or create a working prototype straight from a Figma design. With just a simple prompt, FlutterFlow AI Gen generates both visually captivating app designs and the necessary code, which can be imported into FlutterFlow with ease. ImagicaAI which runs on NaturalOS promises to create apps from user-provided text, images, videos, and 3D models. 

In conclusion, while low-code platforms offer value in specific scenarios—like creating prototypes and MVPs or empowering smaller teams—it's about using them judiciously. The future lies in balancing the nimbleness of low code with the depth of traditional coding.

AI in product design: crafting future-ready and relevant products for the next decade Cieden

Final Touch

As we navigate the evolving landscape of UI/UX, it's crucial to recognize key factors that will shape the future of digital products, particularly through the lens of AI's impact. Interfaces are evolving, becoming more intuitive, adaptable, and context-aware.  Conversational AI, ASR, and speech synthesis are pivotal in crafting interfaces that mimic natural human conversations. Even if a full-blown, hyper-personalized interface isn't on your immediate horizon, it's still worth concentrating on individualized experiences rather than broad categories. 

To prepare for this AI-centric future, here's a roadmap for product owners, managers, and design heads: 

Assess AI's Fit: Evaluate how AI interface design features could enhance your product, aligning with both your brand essence and audience preferences.

Stay informed: Continuously monitor AI advancements and trends to remain agile in adapting to emerging technologies.

Consider expert guidance: Collaborate with a trusted product design agency to determine your business's AI needs, identify beneficial AI features, and implement them effectively.

Speaking of expert guidance, at Cieden, we're no strangers to embedding AI functionalities within interfaces. Our spectrum ranges from lie detection and sentiment analysis to monitoring online exams and refining sales strategies. AI product design isn't just a trend for us; it's a passion. If you have challenges with seamless AI integration into your products, we're here to navigate the expansive AI landscape with you. Let’s chat about any hurdles you’re facing! 

However, amidst the buzz surrounding AI, maintaining a critical perspective is important. Our conviction is that AI won't turn UX/UI design upside down but will complement it. We foresee hybrid user interfaces that harmoniously blend intent-driven with command-driven elements, retaining essential GUI aspects.

Craving deeper insights? Dive into our 60-page AI guide! It’s full of market analytics, our analysis of innovative AI technologies, AI-powered product concepts, and ideas to enhance existing products with AI features! 

We traded our summer beach reads for this deep dive into AI – just for you. And the best part? It's up for grabs, absolutely free!

Download our guide and harness AI’s power in  product design

Our comprehensive AI guide is full of market analytics, analysis of innovative AI technologies, AI-powered product concepts, and ideas to enhance existing products with AI features.
Cieden

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