1 UX Researcher and 1 UX/UI Designer
Complete user flows for two personas
The product is in development now
The customer approached us with a straightforward task – to redesign an outdated platform that had multiple usability flaws. After a quick analysis of the product, we realized that it was missing Points of Difference – a strong differentiator among other similar products on the market. There were many stronger competitors out there on the market.
Quick dive into the product that has discovered multiple usability and visual issues.
12 users were interviewed using a semi-structured interview method.
The analysis of these interviews has revealed:
22 Findings (both user pains and user needs)
3 Patterns (findings that are repetitive across 3+ user interviews)
Major pain for users working on creating any learning materials is using multiple tools and storing data in multiple places. We called this insight the All-in-One Tool.
Now, we know our users and have investigated their needs and pain points. We have also established a good amount of empathy and understanding of what can bring considerable value to the users – instructional designers, who create learning materials and documentation every day.
Abstract from the User Research Report.
Key findings are blurred because the product is still under development, is not launched, and is under NDA.
Together with our client and a Business Analyst we agreed on what functionality will be included in the MVP and prepared a rough estimate for the design phase.
Work with low-fidelity wireframing allowed us to save a lot of time and quickly move to the validation phase.
User Testing, as a design validation phase, showcases how our design hypothesis works with our users – instructional designers.
We used a Remote Moderated User Testing Method.
All-in-One Tool that meets needs and soothes the pains of instructional designers, who work on a daily basis on creating learning materials and documentation.
Improved brand impression with a simple and consistent design
Decreased time for creating learning materials
Got a wow-effect from our users during validation phases