Auditing the state of play
As mentioned before, while approaching us for help our client already had a rough launched web app. In the app’s earliest stages, the functionality was modest and built around our customers’ initial assumptions on the users’ problems.
The UX/UI Design wasn’t a priority for the first launch, so even without thorough user research, we’ve identified a number of usability issues. Another issue that we immediately brought attention to is the lack of research to indicate a potential product-market fit.
Having thoroughly documented our concerns, we’ve defined and documented them, thereby creating a short-term roadmap to kick things off the right way. The very first thing we, as design and marketing experts, did is talk to the end-users.