Improve e-commerce user experience and reduce the average time spent before checkout
3 Marketers, 1 UX Designer, 1 UI Designer
322 hours, 42 web screens, 45 mobile screens, custom icons and illustrations
The design was implemented as a functional product
EU food regulations are very strict with product expiration dates, which has led to numerous European supermarket chains throwing out food several days early in order to be safe.
Noticing this needless waste and a solid business opportunity, the Finnish food chain Fiksuruoka stepped in. Now, through the platform that Fiksuruoka created, both eco-conscious and budget-conscious shoppers have the unique possibility to order soon-to-expire food at much cheaper prices.
Even better – it can be delivered to any city in Finland. However, the company needed help refreshing the flows and visuals on their platform, and we at Cieden were more than happy to help. After all, we were particularly excited to work on another ecological product that helps us feel like we are contributing to a bigger cause.
- Responsive and professional marketing team on the client’s side
- Clear vision and requirements
- Cooperative environment
- Thorough user testing on the client’s side
- Assisting a company with a noble cause
- Original interface is exclusively in Finnish
- Need to simplify exisitng checkout flow
- Integrate gamification
- Conduct user testing
Stakeholder Interview and Requirements Elicitation
Main Design Challenges
Below are some of the project’s unique challenges we were happy to take on.
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