14 Top B2B Design Agencies: The 2026 Guide for Product, Web, and Branding

For years, B2B design lived under a simple yet depressing rule: if it’s for business, it doesn’t have to look good. It just has to work.

But today’s users are spending their evenings on beautifully crafted apps like Airbnb and Spotify. And they don't lower their standards when they open their enterprise software the next morning. A boring interface isn’t safe anymore; it’s a conversion risk and a retention problem.

If you’re looking to hire B2B designers who understand this shift, this guide is for you. To help you choose the right partner, we’ve grouped the best B2B agencies into three categories:

• Product & UX: For complex dashboards, B2B UX design, and workflows.

• Web & marketing: For B2B web design services, lead gen, and sales enablement.

• Branding: For B2B graphic design, positioning, and corporate identity.

At-a-glance: top B2B design companies

Best product design agencies for B2B software

For mission-critical dashboards, AI tools, and UX/UI design B2B.

Most agencies can design a landing page, but far fewer can structure a 50-column data table that a logistics manager can read in seconds. The teams below specialize in the heavy-duty side of B2B design: reducing clicks and preventing user error in high-stakes environments.

1. Cieden: best for logic-driven B2B product design & AI

This B2B design agency approaches product design like business analysts first, designers second. They target sectors where poor UX has real operational consequences (fintech, healthcare, logistics, martech), and they’re one of the few studios leaning deeply into AI-human supervisory interfaces.

If you're looking for the best product design agency for B2B software that currently looks like Excel spreadsheets, Cieden is particularly strong at turning dense systems into intuitive visual platforms.

Key snapshot

• Locations: Canada, USA, Ukraine, distributed EU hubs

• Pricing: $50-$99/hr

• Core services: B2B UX/UI design & audit, AI prototyping, product discovery, dedicated teams, web app dev

• Notable clients: Blizzard, Apollo, Lykon, Sitenna, Vimaan, MedEntry, Way2B1, Foqal, OpenIQ, BeBop Technology, Tandom

Case studies and portfolio overview

• Tandom (logistics AI): Built a chat-to-agent interface where users describe a goal, and the UI assembles the automation.

• Foqal (B2B support): Redesigned a Slack-first ticketing system with a Kanban flow adapted to messaging constraints.

• Sitenna (telecom): Reworked a 5G site acquisition tool, cutting deployment timelines from 24 months to weeks and contributing to a $5.1M funding round.

• Lykon (healthtech): Redesigned the user flows for this DNA and blood-test wellness platform, increasing its NPS by 135%.

• Vimaan (inventory AI): Redesigned the UI for an AI-powered warehouse drone system. 

Where they win 

The biggest pain point with hiring an external agency is the month spent teaching them how your industry works. Cieden’s superpower is their speed of comprehension. They also navigate strict compliance rules without making the UX feel stiff. Besides, clients report measurable impact quickly after launch, often citing metrics like 4x audience growth or 12% lower bounce rates.

Watch out for

• Structured process: Their reporting is detailed. Teams wanting a looser, ad-hoc rhythm may find it intense.

• Time zones: While they have US/Canada leadership, the bulk of their design talent is in Europe, so scheduling overlap needs planning.

2. Neuron: best for internal tools & workflows

 Neuron positions itself as a special ops B2B UX design agency. They don’t touch marketing websites; their entire focus is on the software employees use every day. If internal tools are slowing down operations or frustrating your team, Neuron specializes in B2B SaaS design that transforms them into streamlined systems.

Their philosophy is that B2B software should get out of the user's way, reducing the time it takes to complete a task.

Key snapshot

• Location: USA, Ukraine, Colombia, Germany, Pakistan

• Pricing: $150-$199/hr

• Core services: Enterprise UX, product strategy, DesignOps, research, testing, design systems

• Notable clients: Paycom, Ford Models, General Motors, Vendr, Jobble, Hootsuite, Palo Alto Networks

Case studies and portfolio overview

• Listrak (marketing automation): Reduced a 118-item navigation to 16, halving campaign maintenance time.

• Vendr (SaaS procurement): Designed a drag-and-drop workflow builder managing >$1B in spend.

• AcuityMD (medtech sales): Built a mobile CRM aligned with real-world medtech sales workflows.

Where they win 

You don't get a B-team here. Clients consistently note that the founders stay embedded throughout the project, flagging logic gaps that junior designers would miss. They’re obsessed with proof-over-pretty, validating every workflow decision with live user testing to make sure it survives contact with reality.

Watch out for

• Premium pricing: Silicon Valley seniority comes with a matching rate.

• Limited capacity: With only ~25 employees, they're selective with intake.

3. Work & Co: best for digital ecosystems & mobile B2B

 Work & Co is the top B2B agency enterprises choose when they’re rethinking entire digital ecosystems, not just single screens.

Now owned by Accenture (but operating independently), they’re the heavyweights of digital transformation, overhauling entire operating systems for global workforces. They believe that B2B users are consumers at work, so internal tools should feel as refined as consumer apps.

Key snapshot

• Location: USA, Brazil, Serbia, India

• Pricing: $100-$149/hr

• Core services: Digital ecosystems, full-stack development, AI workflows, spatial computing, GEO marketing

• Notable clients: IKEA, AB InBev, Pfizer, Google, Gatorade, Vistaprint

Case studies and portfolio overview

• AB InBev (sales enablement): Gamified mobile tools that drive competition among sales reps.

• Vistaprint (SMB transformation): Helped position the company from print shop → marketing partner.

• Mailchimp (SMB growth): Expanded the SMB user base via Mailchimp Presents content ecosystem.

Where they win 

They’re the best at making internal tools feel like B2C apps. The IKEA app they built handles transactions for 100,000+ employees, and the AB InBev platform processes over $30B in annual sales. Besides, they’re actively deploying future tech and were a launch partner for the Apple Vision Pro, shipping the PGA TOUR spatial app on Day 1. 

Watch out for

• Enterprise-sized engagements: They’re built for giants. If you are a Series B startup needing a quick MVP, they’re likely too big and expensive for you.

• Consultancy feel: Since the Accenture acquisition, they sit firmly in the global consultancy tier. Expect structured contracts and large cross-functional teams.

4. Fuzzy Math: best for research-heavy UX & healthcare/nonprofit

 Based in Chicago, Fuzzy Math leads with discovery and ethnographic research. They act as B2B software product design consultants who observe users directly in real environments, sitting with nurses or walking through physical workflows.

This approach makes them the ideal partner for high-compliance sectors (healthcare, higher ed, non-profit) where understanding the user's high-stress context is more important than trendy UI animations.

Key snapshot

• Location: USA

• Pricing: $150-$199/hr

• Core services: UX research, digital strategy, service design, UX org design

• Notable clients: Wonderlic, GE Healthcare, Microsoft, VelocityEHS, Clarix Imaging

Case studies and portfolio overview

• Wonderlic (HR tech): Created the WonScore hiring platform for non-technical managers.

• Clarix Imaging (medtech): Designed an embedded surgical imaging interface.

• VelocityEHS (safety SaaS): Rebuilt chemical management tools for better safety compliance.

Where they win 

They're exceptional at silencing internal debates with data. If your stakeholders are arguing over features based on gut instinct, Fuzzy Math brings the raw user evidence to settle the room. Ideal for organizations with compliance requirements or safety-critical tasks.

Watch out for

• Slow start: Research-driven process means fewer quick turnarounds.

• Practical over flashy: If you want high-drama visuals, look elsewhere.

5. WANDR: best for rapid strategy & security SaaS

 WANDR bridges the gap between your rough idea and investor-ready design in weeks, not months.

Headquartered in Los Angeles, their well-known 4-week product bootcamp helps teams find B2B designers who can quickly validate ideas, build prototypes, and equip founders with presentations. If you’re building in sectors like cybersecurity or fintech where precision matters, WANDR offers the rare combination of speed and safety.

Key snapshot

• Location: USA, Mexico, Colombia

• Pricing: $150-$199/hr

• Core services: Product strategy, MVP bootcamps, UX audits, staff augmentation

• Notable clients: U.S. Space Force, Tenable, Fortress, Avail, Samsung, WWF

Case studies and portfolio overview

• Fortress (cybersecurity): Simplified platform usability, boosting adoption 45% among non-technical executives.

• Tenable (infosec): Modernized the standard vulnerability scanner, reducing training time.

• Avail (mobility tech): Redesigned their subscription flow, increasing program comprehension by 112%.

Where they win 

Their 4-week bootcamp is specifically engineered to produce the two things a founder needs most: a validated prototype and a pitch deck story. They’re also compliance-native, meaning they design workflows that naturally adhere to strict infosec and regulatory standards.

Watch out for

• Creative range: A few clients, particularly in technical niches, mentioned wishing to see more out-of-the-box ideas during the design phase.

• Layered communication: Work is often routed through strategists rather than direct designer contact.

6. Blink UX: best for evidence-based design & science

Blink UX is a B2B design agency that believes in data. Their design methodology uses scientific testing to remove subjective opinion from the boardroom.

Whether it’s uniting thousands of disjointed government sites or building a dashboard for earth scientists, Blink is the partner you choose when guessing isn't an option. They’re famous for their chaos concepts, deliberately designing frustrating interfaces to identify invisible user requirements.

Key snapshot

• Location: USA

• Pricing: Not publicly listed

• Core services: UX research, usability testing, data visualization, digital transformation

• Notable clients: NASA, Avangrid, Microsoft, Cisco, Google, Amazon

Case studies and portfolio overview

• NASA (government): Consolidated 3,000+ fragmented sites and improved access to Earth Science data.

• Avangrid (utilities): Drove a 30% uptick in digital usage in one year.

• Cisco (enterprise): Reimagined learning experiences for technical practitioners.

Where they win 

They’re great at managing HiPPO (highest paid person's opinion) problems. When an executive says, "I like blue," Blink counters with, "The evidence says blue reduces task completion by 12%." They bring a level of academic rigor and lab-based testing unmatched by creative-first agencies.

Watch out for

• Enterprise layer: Since their acquisition by Mphasis, they operate like a global consultancy. If you want a boutique feel, this isn't it.

• Opaque pricing: You may need extra steps to get concrete estimates.

Best B2B web design & marketing agencies

For B2B advertising agency services, high-converting websites, and sales enablement.

In 2026, your website is your best sales rep. Research shows that B2B buyers complete nearly 70% of their decision-making process before they ever talk to a human. If your site doesn't answer their questions and book the demo automatically, you have already lost the deal.

These B2B website design companies focus on the growth engine side of design: creating marketing engines that rank high on Google and convert skeptical visitors into qualified leads.

7. Bop Design: best for B2B lead gen & content strategy

 Bop Design has a simple rule: No B2C. They don't do restaurants, they don't do fashion, and they don't do e-commerce.

They exclusively build marketing engines for B2B companies in the technical and service sectors. They’re a hybrid agency that combines B2B web design with content marketing and fills your website with white papers and value propositions to convince a skeptical CTO to book a demo.

Key snapshot

• Location: USA

• Pricing: $150-$199/hr

• Core services: B2B website design, branding, content marketing, SEO

• Notable clients: Volta, Perr&Knight, IVEMSA, Engineering People, LogicMonitor

Case studies and portfolio overview

• Volta (EV charging): Refined messaging and site structure to better communicate infrastructure services.

• IVEMSA (manufacturing services): Repositioned the brand to resonate more strongly with U.S.-based executives.

• Ducker Carlisle (consulting): Delivered a redesigned site that increased traffic by 108% and organic visibility by 82%.

Where they win 

They tackle the hardest part first: the copy. They interview your subject matter experts to craft the messaging strategy before a single pixel is placed, ensuring the design supports the pitch rather than the other way around. Additionally, their custom WordPress backend also gives clients full ownership and easy control.

Watch out for

• Communication cadence: They may be quieter during deep production phases.

• Strictly B2B: They’re serious about their niche. 

8. Gripped: best for B2B SaaS growth & inbound

 Gripped was created in response to a common frustration: agencies celebrating traffic spikes while the sales team still struggles for a pipeline.

Based in London, this B2B web design firm explicitly targets SaaS and tech companies, constructing inbound ecosystems built around SEO, gated content, nurture flows, and CRM integration.If your product is powerful but difficult to explain, Gripped acts as your strategic translator.

Key snapshot

• Location: UK, India

• Pricing: $100-$149/hr

• Core services: B2B SaaS website design, paid search/social, HubSpot implementation, SEO, content strategy

• Notable clients: Vercator, Data Interchange, Cloudbooking, Loadbalancer.org, Scoutbee, Espria

Case studies and portfolio overview

• Vercator (3D point cloud): Developed a content engine that grew organic traffic by 1,561% and leads by 4,300%.

• Data Interchange (EDI): Modernized the brand’s digital presence, resulting in a surge of qualified leads.

• Uniqodo (promotion engine): Rebuilt the site and inbound strategy, increasing MQLs by 300%.

Where they win 

They’re aggressively focused on pipeline and revenue. While other agencies send you reports on likes and bounce rates, Gripped reports on MQLs and SQOs. Their deep HubSpot expertise often results in fully reworked CRM setups that finally connect marketing to sales.

Watch out for

• Long game: Content-led strategies typically need 3-6 months before momentum builds.

• Timezone considerations: Teams outside Europe may need to adjust for London working hours.

9. Huemor: best for storytelling & memorable B2B brands

Most B2B websites blend into a predictable sea of gradients and feature grids. Huemor exists to fix that.

This agency fights boring B2B design by treating industrial and software brands with the same visual reverence usually reserved for consumer lifestyle. Rather than building a repository for white papers, they focus on immersive storytelling, high-end 3D visuals, scroll-triggered animations, and human-centric copy to make sure your product is remembered. 

Key snapshot

• Location: USA, Serbia

• Pricing: $150-$199/hr

• Core services: B2B website design, WordPress development, visual identity, CRO

• Notable clients: BetterCloud, Boston Dynamics, United Nations, HITT Contracting, Revlon

Case studies and portfolio overview

• HITT Contracting (construction): Delivered a redesign that increased traffic by 20% and cut bounce rate by 45%.

• Boston Dynamics (robotics): Built the digital experience for one of the world’s most advanced robotics companies.

• AgAmerica (fintech): Transformed an agricultural lending service into a visually rich, narrative-driven digital presence.

Where they win 

In a market where every B2B SaaS site looks like a Stripe clone, Huemor makes you look unique. They’re masters of memorable assets, creating custom 3D illustrations, interactive product tours, and distinct brand voices that stick in a buyer's mind long after they close the tab.

Watch out for

• Wow factor tax: You’re paying for high-end creativity. If you just need a simple, functional site, their approach might be overkill. 

• Strictly WordPress: While they can work with other stacks, they’re unapologetic WordPress experts. 

10. Motion Tactic: best for B2B animation & interactive web

Static websites are dead, or at least that’s the philosophy driving Motion Tactic. This B2B web design agency specializes in killing the wall of text syndrome.

Their entire strategy revolves around movement. Instead of forcing a prospect to read a 2,000-word page about your API, they build WordPress sites loaded with custom micro-animations and 3D assets that explain complex concepts visually.

Key snapshot

• Location: USA

• Pricing: $150-$199/hr

• Core services: Custom WordPress development, interactive design, Lottie animations, 3D assets

• Notable clients: Spearhead, Amagi, Direqt, QuickFrames, Inocras

Case studies and portfolio overview

• Direqt (AI chatbots): Created a site where subtle animations mirror chatbot interactions.

• Spearhead (field service): Used scroll-triggered motion for a more dynamic story.

• Inocras (genomics): Developed a motion-rich interface for guiding users through genomic data flows.

Where they win 

Their motion systems reduce bounce rates by giving visitors something to follow visually. They’re especially good with lightweight Lottie animations that enhance storytelling without hurting performance.

Watch out for 

• Shiny object trap: Animation is addictive. There’s a risk of over-animating a page to the point where it distracts from the CTA. 

• Maintenance reality: If you don't have a technical marketer on your team to handle updates, you might find yourself relying on the agency for even small changes.

Best B2B branding & strategy agencies

For corporate identity, messaging, and B2B graphic design agency services.

While the previous agencies build the product, the next group builds the reputation. These B2B brand design agencies are who you hire when you have a superior technical product, but the market thinks you are a commodity. 

11. Pentagram: best for world-class corporate identity

Pentagram is arguably the most recognizable B2B branding agency in the world – not because of its size, but because it's run by partners who both lead and create. 

While they’re famous for consumer work (Citibank, Shake Shack), their B2B technology practice is where they’re currently doing their most interesting work, helping AI and hardware companies find a human voice.

Key snapshot

• Location: UK, USA, Germany

• Pricing: $250+/hr

• Core services: Brand strategy, visual identity, naming, environmental design, data visualization

• Notable clients: Slack, Cohere, Graphcore, Mastercard, IBM, Rolls-Royce, MIND

Case studies and portfolio overview

• Cohere (Generative AI): Crafted a nature-inspired system rooted in cellular forms, positioning Cohere as a living layer of intelligence for enterprises.

• MIND (cybersecurity): Visualized threat detection as fluid, adaptive intelligence through parametric artwork.

• Graphcore (AI hardware): Built a generative design tool enabling internal teams to create endless on-brand patterns.

Where they win 

A Pentagram identity ages exceptionally well. Rather than chasing trends, they create systems that stay relevant for decades. When preparing for an IPO, merger, or large-scale brand evolution, their involvement signals maturity and ambition to investors.

Watch out for 

• Partner lottery: Outcomes vary depending on which partner leads your engagement.

• Strong viewpoints: They will challenge your business strategy. Not ideal if you mainly want cosmetic tweaks.

12. Siegel+Gale: best for brand simplification & architecture

 If your organization suffers from complexity (too many sub-brands or mixed messages), reach out to Siegel+Gale. 

They’re famous for their Simplification Labs, where they use data to prove that simpler brand experiences directly correlate with higher stock performance and customer loyalty.

Key snapshot

• Location: USA, UAE, UK, China, Japan

• Pricing: $100-$149/hr

• Core services: Brand architecture, naming, simplification strategy, change management, experience design

• Notable clients: Hewlett Packard Enterprise (HPE), CVS Health, DXC Technology, SAP, American Express

Case studies and portfolio overview

• Hewlett-Packard Enterprise: Led one of the largest corporate separations in history, establishing two distinct Fortune 50 identities.

• CVS Health: Unified four separate business units under one purpose-driven brand and designed the now-iconic “Heart” symbol.

• DXC Technology: Developed the new identity for a merger of 130,000 employees spanning CSC and HPE Enterprise Services.

Where they win 

If you have acquired 15 companies and don't know whether to keep their names or kill them, Siegel+Gale is the world's best at solving that puzzle. They build scalable systems that tell you exactly how to name the next product you launch.

Watch out for 

• Corporate feel: Their work is clean and disciplined; not ideal if you want something unconventional or edgy.

• Cost of simplicity: The depth of research and organizational alignment required often prices out mid-market companies.

13. Sköna: best for high-growth tech & Scandinavian style

 If Pentagram is the establishment choice, Sköna is the cool, high-velocity alternative for Silicon Valley. 

With offices in San Francisco and Stockholm, this B2B graphic design agency is who you call when you are a Series C unicorn preparing for an IPO and realize your visual identity still looks like it was made in PowerPoint. They build brands that look like they belong in a design museum rather than a server room.

Key snapshot

• Location: USA, Sweden

• Pricing: $200-$300/hr

• Core services: Brand strategy, visual identity, website design, ABM campaigns, motion graphics

• Notable clients: Snowflake, VMware, Citrix, HashiCorp, Alteryx, Kneat, Veracode

Case studies and portfolio overview

• Snowflake (data cloud): Partnered early, shaping the iconic data cloud brand that scaled with the company’s meteoric growth.

• Kneat (life sciences): Elevated a sterile lab-tech identity into a high-trust, modern brand.

• Veracode (cybersecurity): Used abstract motion and vibrant color to portray code security as dynamic illumination.

Where they win 

B2B marketing often feels stiff. Sköna injects a distinct Scandinavian minimalism with clean lines, bold typography, and plenty of white space into B2B tech, making software feel aspirational and premium. If you want your SaaS tool to feel as desirable as a piece of furniture, this is your team.

Watch out for 

• Abstract creative: Boards that prefer literal design may resist their abstract direction.

• Scope rigidity: They’re less suited for small, one-off brand tasks.

14. Focus Lab: best for B2B verbal identity & rebrands

Focus Lab makes you sound different. This is the agency that literally wrote the book on B2B rebranding (Conquer Your Rebrand).

They start with verbal identity, arguing that if you can't explain your product in plain English, no amount of polish will save you. This agency hands you a messaging matrix that arms your sales team with the exact words needed to dismantle competitors in a pitch.

Key snapshot

• Location: USA, India

• Pricing: N/A

• Core services: Brand strategy, verbal identity, naming, visual identity, web design

• Notable clients: Salesloft, Totango, Zuora, Asana, Marketo, Udacity, Outreach

Case studies and portfolio overview

• Salesloft (sales tech): Helped execute a crucial repositioning that cemented the company as a category leader.

• Totango (customer success): Built a unified brand that aligned both cultures and product visions.

• Zuora (subscription economy): Developed a brand system enabling every employee to articulate the company’s mission clearly.

Where they win 

Focus Lab excels at finding the single sharp sentence that captures your value, a skill few agencies master. They bring emotional resonance into complex B2B categories like recurring revenue, customer success, and sales engagement.

Watch out for 

• Homework intensity: Their framework demands consistent executive involvement.

• Paced engagements: If your internal decision-making is slow, you may feel out of sync with their cadence.

Choose your B2B design agency based on your bottleneck

At the end of the day, the choice is simple: are you trying to get customers or keep customers?

• If the problem is acquisition: You need stronger messaging, a clearer story, or a site that converts. Look at a B2B web design agency like Bop Design, Gripped, Huemor, Focus Lab.

• If the problem is retention: That’s a product issue, not a marketing issue. Look at leading B2B software product design consultants like Cieden, Neuron, Work & Co, Fuzzy Math, WANDR, Blink UX.

If you want to untangle workflows and build better software, let's talk. We specialize in turning data-heavy systems into intuitive platforms that users enjoy navigating.