E-Learning
Platform.

Learning for the sake of learning does not bring long-term results, it may lead to burnout, a waste of time and money. Keeping this in mind, it is essential to create an engaging learning experience to make sure the learners understand why they do it, to make every minute count.

Cieden’s team and the client were focused on the creation of innovative learning experiences, targeting potential users who aspire to organize knowledge and study effectively. A detailed analysis of existing learning methods, conducting market research, and the analysis of competitors’ features have led the team with a number of design questions.

To research the issue in-depth and continue the work with the brainstorming workshop, the team developed a series of assumptions and created jobs-to-be-done frameworks.

After reviewing plenty of competitors, the functionality of their products, and reading user feedback on them, we got a helicopter view of what’s currently available on the market. We identified a trend almost right away. None of the apps we’ve reviewed help users conceptualize and really learn. What the competition does instead is focusing strictly on memorization. They present information in small isolated chunks through flashcards, free of any context. In other words, categorization, which is an essential part of learning, is missing. That’s what we decided to zero in on.

Workshops are intensive sessions used during the design process to solve problems and challenges when cross-functional collaboration is needed. Workshops enable participants to come together for a limited period of time of idea generation and hands-on activities that allow them to achieve an actionable goal.

We started by defining Problem Statement and used 3-6-5 Brainwriting methodology.

After gathering, grouping, and prioritizing all the ideas, we conducted a Sketching Studio workshop to visualize some of the best ideas that later served as a foundation for interaction design.

In the attempts to see what methods and tools students use to study and whether there is a desire to improve this process, we reached out to our potential customers to gather quantitive data. Armed with our initial assumptions only, we’ve recruited and surveyed students to better define their pains and their “painkillers”. That way we removed our own bias and based our further decisions on actual data.

The Value Proposition Canvas is a tool that can help ensure that a product or service is positioned around what the customer values and needs. At this step, we identified our customer’s major Jobs-to-be-done, the pains they face when trying to accomplish them, and the gains they perceive.

After listing gain creators, pain relievers, and products and services, each point identified was ranked from nice to have to essential in terms of value to the customer.

In the attempts to see what methods and tools students use to study and whether there is a desire to improve this process, we reached out to our potential customers to gather quantitive data. Armed with our initial assumptions only, we’ve recruited and surveyed students to better define their pains and their “painkillers”. That way we removed our own bias and based our further decisions on actual data.

As we all know, most students study at night, especially when they prepare for exams. Thus, we allowed them to choose between the light or dark mode in their customizable settings. Later, we added a few different themes to make our product visually appealing to a wider audience.