Case study example with video: how to create and stand out

20 min
Olha Ferendovych
Olha Ferendovych
18 Oct 2023
Case study example with video: tools and techniques to create Cieden
Table of content

The company, the challenge, the solution, the results – it's the golden classic of case studies on websites. Big companies thrive with this format. They showcase dozens of cases monthly, featuring impressive numbers and names to prove their extensive experience. But what about SMBs? Their resources are limited, yet their need for trust is vital.

One of the best solutions to this question is a case study video. It excels in maintaining user engagement and conveying complex tech solutions, and it can even enhance the personal brand of a Team Lead or Project Manager. 

Let's explore if video case studies are the right choice for you and review examples and tools for creating high-quality content for your prospects.

Why to use video in your case studies?

Video content became the trend you can’t neglect!

In a digital world where competition is fierce, you just have to stay up-to-date with the latest marketing strategies. From social media platforms to websites, videos are everywhere. They grab attention on timelines, engage users in emails, and are shared widely on social networks. It's no wonder that case studies enriched with video content are rapidly gaining popularity.

Videos allows you better articulate value that you deliver

Videos are a powerful tool for storytelling. They can show not just what your team accomplished but also the whole journey to success. The process, the challenges, and the solutions become vividly clear, and the viewer unwittingly feels themselves a part of the whole story. This is a major deferentiation point, that can make your company stand out among the competitors.

It helps you sell your work, in the way that static images can’t 

Engaging snipp videos can quickly demonstrate what your IT company is capable of. For example, instead of a still image of a web app, use a short video to showcase its functionality and user interface.

How can you create videos for your case studies?

There are several techniques, ranging from beginner-friendly to advanced, and we'll explore them  below.

Using Figma prototypes

For those who want a straightforward approach to animate their designs, Figma is a fantastic tool. It allows you to take your static designs and breathe life into them with animations. Here's a simple example.

With Figma, you can animate transitions, demonstrate user interactions, and showcase the flow of your project. It's an amazing way to visually convey the design and functionality of your product.

Using screencasts tools

Screencasts are another effective method for creating case study videos. They're particularly useful when you want to demonstrate software, applications, or online platforms. Fortunately, there's an array of screencasting tools available. Here are a few worth considering:

  • Camtasia: known for its user-friendly interface and editing capabilities;
  • ScreenFlow: a robust option for Mac users with powerful editing features;
  • OBS Studio: an open-source option favored by gamers but adaptable for various purposes;
  • Loom: perfect for quick and easy video recording with screen sharing.

Screencasts are great for showing how your product works in real time. You can guide viewers through your software, highlighting key features and benefits.

Advanced animation with Adobe Suite

When you're ready to take your case study videos to the next level, Adobe Suite comes into play. Adobe After Effects, in particular, offers immense potential for creating intricate animations and effects. Here's an example of advanced animation.

Adobe Suite allows you to have complete control over animations, transitions, and visual effects. This is perfect for creating videos that not only educate but also charm, leaving a strong impression on your viewers.

Taking video to the next level 

As your confidence in video production grows, you may want to push the boundaries even further.

At the pinnacle of 2D and 3D animation production, professionals harness the power of industry-standard software like Autodesk Maya, Blender, and Cinema 4D for 3D modeling and animation. They employ motion capture, specialized effects software, and advanced rendering engines to achieve unparalleled realism. Simulations, VR, AR, and sound design tools further enrich the depth of these projects, resulting in visually striking and immersive animations.

Using these tools and programs you can create an impressive explainer video. This type of video guides users on how to interact with your application or program. They're instructional and can make a complex product seem user-friendly. See an example here.

With these video creation techniques in your toolkit, you will not only demonstrate your skills but also provide potential clients with a deeper understanding of your work.

Case study example with video: tools and techniques to create Cieden


Digital marketing has never been so hasty as it is in 2023. However, having studied the situation, you can catch up and outrun your competitors with suitable innovation and engagement techniques. One of the best ways to strive in the digital market is to showcase your skills and success stories with videos.

As we conclude, remember this: the visual narrative is your path to success. In an era where attention is fleeting, video-enhanced case studies are your gateway to making a lasting impression. So, don't hesitate. Apply these insights and take your digital presence to the next level. 

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