The company, the challenge, the solution, the results – it's the golden classic of case studies on websites. Big companies thrive with this format. They showcase dozens of cases monthly, featuring impressive numbers and names to prove their extensive experience. But what about SMBs? Their resources are limited, yet their need for trust is vital.
One of the best solutions to this question is a case study video. It excels in maintaining user engagement and conveying complex tech solutions, and it can even enhance the personal brand of a Team Lead or Project Manager.
Let's explore if video case studies are the right choice for you and review examples and tools for creating high-quality content for your prospects.