Product strategy & discovery services.

Don’t waste time and money building something users don’t need. Let's validate your idea and define a clear strategy backed by real user insight, so you know exactly what works before you start.
Book your discovery call

When you need product strategy & discovery.

Some ideas sound great in theory but fall apart when real users interact with them. Strategy and discovery keep you from chasing assumptions. If you’re unsure about what to build or if users even need it – this is where to start.

You have an idea but no clear roadmap

We help shape it into a product plan backed by research.

You don’t know if users actually want this

Validate demand with early feedback before committing to development.

You need to understand the market

See what competitors miss and where your product can stand out.

You’re choosing between concepts

Test different directions without the cost of building them all.

You want to reduce risk and save money

Discovery is where mistakes are cheap, and strategy makes them less likely.

Trusted by teams that move fast and think ahead .

Our process: from idea to a product people need .

Product strategy & discovery services Cieden
Product strategy & discovery services Cieden
Product strategy & discovery services Cieden
Product strategy & discovery services Cieden

Phase 1: research & market analysis

See exactly who you're solving for, what they need, and what the landscape looks like. We run user interviews, analyze competitors, and map opportunity areas. From this, we start shaping early product direction.

Product strategy & discovery services Cieden

Phase 2: concept exploration

We sketch out different concepts and test multiple angles, from flows to UI direction. You’ll see what the product could be, and we’ll align on what it should be, based on both user needs and business goals.

Product strategy & discovery services Cieden

Phase 3: prototyping & user testing

Early design meets early feedback. You get a clickable prototype in front of users, observe how they interact, and refine the concept based on where they click, pause, or drop off. Less guesswork, more evidence.

Product strategy & discovery services Cieden

Phase 4: finalizing & roadmap

We document what worked, why it worked, and what comes next. You leave with updated flows, clear priorities, and a strategy-backed product roadmap ready for development or pitching.

Product strategy & discovery services Cieden

How discovery and strategy shaped these products.

Product strategy & discovery are often part of our larger design collaborations, helping validate ideas with real users before a single line of code is written. Here’s a look at how early research and plan of action paid off in these projects.
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Choose the plan

Every product starts in a different place. Whether you need to validate an idea, define a clear UX strategy, or get both, we offer flexible packages tailored to where you are and what comes next.

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Starter

For teams who need a clear, testable concept before moving forward.

Starting at

$6,500

Delivery in 22 days

You get:  

  • user testing report
  • UX wireframes
  • clickable prototype
  • high-level UX strategy outline
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Standard

For teams looking to understand the market and define their direction.

Starting at

$7,000

Delivery in 26 days

You get:  

  • everything in Starter
  • competitive analysis
  • pattern research
  • product positioning snapshot
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Advanced

For teams that want deep user insights and a roadmap to build from.

Starting at

$8,500

Delivery in 34 days

You get:  

  • everything in Standard
  • user interview report
  • customer journey map
  • strategic product roadmap

start your project with us.

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FAQ

What is product strategy and discovery?

It’s the foundation of your product. Through user research, market insight, and rapid prototyping, we uncover what your users actually need and align that with your business goals so you know exactly what to build and for whom.

How do you run discovery and strategy projects?

We combine qualitative research, competitive analysis, team workshops, and iterative prototyping. You’ll get clarity on your users, the market, and the best direction forward, with just enough detail to move fast and build confidently.

Why not go straight into design or development?

Jumping straight into development often leads to costly rework and overlooked user needs. A discovery phase helps confirm your concept first, so you invest your budget where it really counts.

When should I consider product discovery and strategy?

Any time you’re unsure about what to build, who it’s for, or how it should work. That includes new product ideas, pivots, redesigns, or expanding into new markets.

How does strategy reduce risk?

It clarifies what’s essential and what’s noise. By validating early, you avoid overbuilding, misalignment, or investing in features no one wants, saving time and money down the line.

What deliverables do I get?

Depending on your package: research reports, user personas, journey maps, UX wireframes, clickable prototypes, competitor analysis, and a roadmap that outlines your product vision and priorities.

How quickly can i get user feedback?

Our clickable prototypes let you gather real insights in a matter of weeks. You’ll see what resonates and what might need adjustment without committing to full development.

Can you also support implementation after discovery?

Yes. Once strategy is in place, we can continue with full UX/UI design, collaborate with your development team, or stay on board as product advisors. We’re flexible.