When you need product strategy & discovery.
You have an idea but no clear roadmap
You don’t know if users actually want this
You need to understand the market
You’re choosing between concepts
You want to reduce risk and save money
Trusted by teams that move fast and think ahead .
Our process: from idea to a product people need .




Phase 1: research & market analysis
See exactly who you're solving for, what they need, and what the landscape looks like. We run user interviews, analyze competitors, and map opportunity areas. From this, we start shaping early product direction.

Phase 2: concept exploration
We sketch out different concepts and test multiple angles, from flows to UI direction. You’ll see what the product could be, and we’ll align on what it should be, based on both user needs and business goals.

Phase 3: prototyping & user testing
Early design meets early feedback. You get a clickable prototype in front of users, observe how they interact, and refine the concept based on where they click, pause, or drop off. Less guesswork, more evidence.

Phase 4: finalizing & roadmap
We document what worked, why it worked, and what comes next. You leave with updated flows, clear priorities, and a strategy-backed product roadmap ready for development or pitching.

How discovery and strategy shaped these products.


other
Flybox: Communication platform
Starter
For teams who need a clear, testable concept before moving forward.
Starting at
$6,500
Delivery in 22 days
You get:
- user testing report
- UX wireframes
- clickable prototype
- high-level UX strategy outline
Standard
For teams looking to understand the market and define their direction.
Starting at
$7,000
Delivery in 26 days
You get:
- everything in Starter
- competitive analysis
- pattern research
- product positioning snapshot
Advanced
For teams that want deep user insights and a roadmap to build from.
Starting at
$8,500
Delivery in 34 days
You get:
- everything in Standard
- user interview report
- customer journey map
- strategic product roadmap
Our clients speak for us.
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FAQ
What is product strategy and discovery?
It’s the foundation of your product. Through user research, market insight, and rapid prototyping, we uncover what your users actually need and align that with your business goals so you know exactly what to build and for whom.
How do you run discovery and strategy projects?
We combine qualitative research, competitive analysis, team workshops, and iterative prototyping. You’ll get clarity on your users, the market, and the best direction forward, with just enough detail to move fast and build confidently.
Why not go straight into design or development?
Jumping straight into development often leads to costly rework and overlooked user needs. A discovery phase helps confirm your concept first, so you invest your budget where it really counts.
When should I consider product discovery and strategy?
Any time you’re unsure about what to build, who it’s for, or how it should work. That includes new product ideas, pivots, redesigns, or expanding into new markets.
How does strategy reduce risk?
It clarifies what’s essential and what’s noise. By validating early, you avoid overbuilding, misalignment, or investing in features no one wants, saving time and money down the line.
What deliverables do I get?
Depending on your package: research reports, user personas, journey maps, UX wireframes, clickable prototypes, competitor analysis, and a roadmap that outlines your product vision and priorities.
How quickly can i get user feedback?
Our clickable prototypes let you gather real insights in a matter of weeks. You’ll see what resonates and what might need adjustment without committing to full development.
Can you also support implementation after discovery?
Yes. Once strategy is in place, we can continue with full UX/UI design, collaborate with your development team, or stay on board as product advisors. We’re flexible.