telecommunication
Sitenna: +$5.1M in funding post-redesign
Site acquisition once took up to 24 months. We helped them reimagine the process for 5G networks, leading to $5.1 million in investments and a UX Design Awards nomination.
When you need UX design strategy
You have an idea but no clear roadmap
We help shape it into a product plan backed by research.
You don’t know if users actually want this
Validate demand with early feedback before committing to development.
You need to understand the market
See what competitors miss and where your product can stand out.
You’re choosing between concepts
Test different directions without the cost of building them all.
You want to reduce risk and save money
Discovery is where mistakes are cheap, and strategy makes them less likely.
Our process: from idea to a product users need .
Phase 1: research & market analysis
See exactly who you're solving for, what they need, and what the landscape looks like. We run user interviews, analyze competitors, and map opportunity areas. From this, we start shaping early product direction.
Phase 2: concept exploration
We sketch out different concepts and test multiple angles, from flows to UI direction. You’ll see what the product could be, and we’ll align on what it should be, based on both user needs and business goals.
Phase 3: prototyping & user testing
Early design meets early feedback. You get a clickable prototype in front of users, observe how they interact, and refine the concept based on where they click, pause, or drop off. Less guesswork, more evidence.
Phase 4: finalizing & roadmap
We document what worked, why it worked, and what comes next. You leave with updated flows, clear priorities, and a strategy-backed product roadmap ready for development or pitching.
cases.
How UX design strategy shaped these products
Explore how we solve the problems users and businesses face, from simplifying complex workflows to driving product scale.
health and wellness
Lykon: 135% NPS growth
The platform blends DNA and blood test insights with tailored nutrition, but the initial user journey felt too constrained. We redesigned key areas (onboarding, health insights, and meal planning) to create a smoother experience. The impact: a 135% increase in NPS.
process management
Foqal: Scaling Slack-first support
We redesigned Foqal’s ticketing system from the ground up, fixing broken workflows, streamlining automations, and adding dark mode. The result: faster resolutions, higher adoption, and teams saving hours every week.
ai
Wealth management platform
Used Al-driven prototyping to validate business logic and speed up delivery for a multi-role wealth-management platform, turning high-stakes decisions into testable steps before release.
What it's like to partner with Cieden.
Jennica Chiang
Founder at Shop Suki
Bruce Yang
Head of Product at Way2B1
Lina Forcier
CEO & Co-Founder at Factually Health
Lukasz Siemaszko
Head of Digital Product at Lykon
Annie Do
Lead of Health Initiatives at Factually Health
Victoria George
VP of Product at Kairos
Stéphane Zanoni
Chief Technology Officer at MeetKairos
Trusted by teams that move fast and think ahead .
Starter
For teams who need a clear, testable concept before moving forward.
Starting at
$6,500
Delivery in 22 days
You get:
- user testing report
- fully functional AI prototype
- high-level UX strategy outline
Standard
For teams looking to understand the market and define their direction.
Starting at
$7,000
Delivery in 26 days
You get:
- everything in Starter
- competitive analysis
- pattern research
- product positioning snapshot
Advanced
For teams that want deep user insights and a roadmap to build from.
Starting at
$8,500
Delivery in 34 days
You get:
- everything in Standard
- user interview report
- customer journey map
- strategic product roadmap
Our clients speak for us.
Laika Kayani
Healthcare, San Francisco, California
They are extremely knowledgeable about design - everyone is talented and understands the area of UX. A dedicated partner, Cieden proactively researched competitors' products to develop industry-relevant designs that would allow us to stand out. They went above and beyond to ensure the project's success.
Katherine O'Donnell
Information technology, London, United Kingdom
Working with Cieden was an enjoyable experience from start to finish. In addition to providing excellent documentation, Cieden’s attention to detail helped us to think about many of the deeper features in ways that will directly translate into better UX for our clients. Their approach to product development really allowed us to get all of our best ideas into a consolidated, flexible product.
Lucas Mezalira
Education Startup Founder
I chose Cieden because of their portfolio which really caught my attention and their affordable pricing.
The team was transparent, describing their steps and timeline on different projects they’ve done. Moreover, they were enthusiastic about the product and excited to give suggestions regarding features and subtleties of the app that I hadn’t considered. Overall, Cieden’s team did very well and provided me with a design that was easy for me to implement as a software developer.
Heather Cole-Mullen
IT Solutions, Boston, USA
They went above and beyond on everything, offering multiple designs when I wasn’t sure what I wanted, responding quickly to all feedback, and even improving mobile screens after I had approved a final design, simply because they thought they could do better. The pride they take in their work makes for a truly exceptional experience. Not only will I hire them for all future projects without a second thought, but I have already recommended them to at least 5 other CEOs I know.
Nader Amiri
Founder of el Grocer
Cieden overhauled the UI/UX of a delivery app, with the goal of generating more revenue. The new design has contributed to a significant increase in conversions. The team is creative, helpful, and highly motivated, qualities that have led to an expanded role. We’re impressed with their positive attitude, clear communication, and genuine interest in our project.
We’ve seen visible improvement in our conversion rates week on week. The results have been excellent, which is why we continue working with them on major projects.
Rachael T.
Healthcare, Virginia, USA
In addition to being accommodating and fun to work with, Cieden acts as a true partner by providing invaluable feedback to help improve end products.
They work with you to craft a solution with the users' best interest in mind, and to improve upon what you originally requested. The constant conversation and challenge to improve the way we work, and how we approach the UI/UX has helped us to gain a higher level of quality in our products.
Lorraine Tobias
Education, Bordeaux, France
Cieden team was responsive and easy to work with, not to mention skilled. They immediately had ideas about how to approach the project. I also liked that they clearly had a set process.
Feedback was well received, and the team at Cieden was not afraid to push for things they felt strongly about, which I admired.
Michael Segal
CEO of Skylight
Their ability to work quickly and follow instructions is impressive. Following an effective workflow, Cieden meets deadlines and produces satisfying deliverables.
They are great to work with, communication is easy and they always stick to the deadlines. Great workflow despite time zone differences. We have been working with Cieden for a while and always go back to them for new design work.
we reply in under 24 hours.
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FAQ
What is product strategy and discovery?
It’s the foundation of your product. Through user research, market insight, and rapid prototyping, we uncover what your users actually need and align that with your business goals so you know exactly what to build and for whom.
How do you run discovery and strategy projects?
We combine qualitative research, competitive analysis, team workshops, and iterative prototyping. You’ll get clarity on your users, the market, and the best direction forward, with just enough detail to move fast and build confidently.
Why not go straight into design or development?
Jumping straight into development often leads to costly rework and overlooked user needs. A discovery phase helps confirm your concept first, so you invest your budget where it really counts.
When should I consider product discovery and strategy?
Any time you’re unsure about what to build, who it’s for, or how it should work. That includes new product ideas, pivots, redesigns, or expanding into new markets.
How does strategy reduce risk?
It clarifies what’s essential and what’s noise. By validating early, you avoid overbuilding, misalignment, or investing in features no one wants, saving time and money down the line.
What deliverables do I get?
Depending on your package: research reports, user personas, journey maps, UX wireframes, clickable prototypes, competitor analysis, and a roadmap that outlines your product vision and priorities.
How quickly can i get user feedback?
Our clickable prototypes let you gather real insights in a matter of weeks. You’ll see what resonates and what might need adjustment without committing to full development.
Can you also support implementation after discovery?
Yes. Once strategy is in place, we can continue with full UX/UI design, collaborate with your development team, or stay on board as product advisors. We’re flexible.