Sitenna: modernized telecom site acquisition & management platform.

Design rooted in business analysis becomes a solution to business challenges. That's why our designers always collaborate with BAs and adopt some of their analytical skills themselves. When it's like this, designers don't spend their time googling basics and don't deliver mediocre.

Taking into account the outcomes of our brand sprint as well as deep user needs research and analysis of the competitive environment, we were emphasizing the following work aspects:

• solving the end user’s problems as well as helping the company in attaining its business goals through effective and engaging product design;

• highlighting the brand’s visual identity while demonstrating the software functionality and conveying their innovative yet unconventional business approach;

• building a comprehensive design system to enable the client easily scale up  their product based on their current business needs;

• implementing the best practices of the Lean design approach while focusing on user experiences, and making sure the design adds value and meets the fundamental business objectives;

• establishing a strong brand personality while making their visual identity coherent and consistent throughout different communication channels: from a website and their marketing materials to the product design itself.

Working with Sitenna, we knew from the first few seconds that our design should not change how the core features work. What we really should have done was find every single step where the user flow is confusing, and eliminate unnecessary manual work. Let's see how it ended up.

In the Sitenna platform, every user aka mobile network operator has a full-scale project environment to work with landlords and move through the site acquisition process. No matter how many projects a user has — administering them is very smooth and effortless. They can search for sites in a selected zone or radius and send requests to start acquiring the relevant ones, view and accept proposals, perform site assessments, schedule visits, and so much more. 

A suitable task management feature facilitates and automates daily workflows. There is no need to use external project management services as everything a user needs for effective work is already built in Sitenna. It takes only a few clicks to create a task and set deadlines, priorities, and statuses. In addition, it’s possible to attach any documents related to a certain task for better convenience. And to save time even more, a user can select multiple tasks and make changes to all of them at once. 

Our team dedicated a lot of effort to automate the offer management feature. We simplified the time-consuming paperwork and manual tasks by enabling the creation, editing, and management of offers directly within Sitenna’s system. Now, managing offers is digital, fast, and easy.

Other features available for users include:

• assigning offers;
  

• viewing their status, details, and full site characteristics;
  

• exchanging offers with site sellers;
  

• signing agreement documents to finalize the site rental.

Sitenna’s forms are a new way to automate workflows and communication between mobile network operators and landlords. As the major idea of the product is to save the time needed for site acquisition, forms can automate the offer process and grant quick communication between parties. Instead of writing individual messages to each site landlord, it’s possible to create form templates with the request for certain site details and information. All the information can be easily gathered and stored in the document repository.  

With the file repository, users across roles can get the most out of a convenient document repository to safely store and manage documents, files, images, and reports inside Sitenna’s system with no need to use an external storage system. It’s possible to create folders, mark files as favorites for quick and easy search as well as manage people’s access to any of the files. 

The intuitive and feature-rich dashboard simplifies all the workflows and offers a multidimensional site view. Here, the user can set up convenient filters based on different inputs like location, rental price, search area, distance, etc. to simplify the search. The map allows customers to view sites in the selected area, add favorites not to lose the most matching options as well as tag them to see their status, and skim through the lists more easily and faster.  

Not only mobile network operators can benefit from an extensive range of software perks. Landlords can also appreciate the same functionality and some extra features that enable them to automate the process of their site visits. Moreover, our team created "Ratecards," a feature that simplifies how landlords manage rent, customize prices, and add services. It filters and updates rates in bulk, saving time.

Sitenna aimed to develop a website that effectively targets all their customer personas. To achieve this, our team initiated a brand sprint, followed by an analysis of their main competitors' websites. We also collaborated with external SEO specialists to ensure the site attracts both organic and paid traffic effortlessly. The final step was the design process, which included creating 3D animation. This has now become the central element of Sitenna’s brand identity.

We provided Sitenna with a design system that included styles, colors, icons, inputs, patterns, navigation, and other integral components ready to be used by developers. To prevent any issues working with a dev team, we consulted the CTO and the technical lead and supported with any project-related decisions.

As a result, it allowed Sitenna to seamlessly develop a solution with a sleek and modern design that corresponded to their initial request.