Transition a default, backend digital asset management library into a user-friendly interface that is better aligned with the unique pressures of live streaming events
3 UX/UI Designers, 1 Stakeholder
Design implemented in a functional product
BlizzCAT is a digital asset management system that handles the metadata, content, and related assets for Blizzard, such as thumbnails, cover, and poster art. While BlilzzCat has historically provided value to multiple teams, the actual interface was limited in its available functionalities and difficult to use.
Thus, Cieden worked jointly with Simran Butalia of Bebop Technology to identify features gaps, uncover stakeholder frustrations, and both design and program a fresh approach to Blizzard's media management platform; As a result, it’s now much easier for multiple teams to track the progress of content as it passes through the digital supply chain while providing necessary metadata to OTT subscription services for end-user consumption.
- Open and responsive clients
- A popular field of expertise
- Codebase already existed
- Access to end-users
- Many competitive products to analyze
- Creating a way to quickly troubleshoot errors during live events
- Adjusting the product to be used by other companies with similar needs
- Staying within the limits of the initial MVP
- Staying within the backend library’s development limits
User Journey Map
For Blizzard, we had a functioning and powerful product (TheMIX) but the graphic user interface was basic and not as user-friendly. We shared some rudimentary wireframes with Cieden and what we got back blew us away.
Not only did they provide us with the layout functionality we were shooting for but they also made it look fantastic. The new UX has smooth functions with intuitive transitions, a great layout, and a flow to optimize user interactions. The dashboard was a key upgrade. It now presents the data and statistics in various dynamic graphs and surfaces urgent alerts that a user can easily act on. Preventing issues going into a live production— Amazing!
Cieden did a great job at taking TheMIX to a new level at Blizzard.
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