3 UX/UI Designers, 1 Manager
12 months of active work
Product discovery, UX/UI design of six digital products for Android (min resolution), tablet (768x1365), and Web (1440), design system
The fully functional application for FlexyMenu; the rest of the products are in the phase of development
Cloud computing technologies continue transforming the service sector worldwide. Our client from Flexybox, Denmark, is on the cutting edge of the booking system digitalization in the media, fitness, and hospitality industries. The company provides all-inclusive “turn-key” integration of the booking business processes into the virtual space.
Along with this, a special “bonus” offer of Flexybox to its B2B clients is an opportunity to create a customized white-label app for users consistent with a company’s brand identity. This is what the Cieden team has been requested to help with. Our task was to envisage an algorithm enabling an average customer without particular technical skills to adjust an app to the needs of their business with a series of simple steps.
Our client requested to create a framework for app-building and brand alignment for such key products of Flexybox as:
We start our design process from in-depth research to make sure that a digital product has a market need and is fully consistent with the actual needs of the end-user.
The specifics of the discovery phase for Flexybox consisted in the necessity to conduct user research for every product separately, as each one had a distinct target market. They could partly overlap but there was a little chance that, for example, a fitness club member would be a heavy coffee drinker in combination. Therefore our UX researcher prepared tailored questionnaires and scripts for the surveys and interviews.
Meaningful user research gave us a complete picture of user needs, expectations, preferences, usability habits, and technical skills that we translated into user personas and detailed user flows.
At the time we started working with Flexybox, the company was commercially active for nearly 20 years already. This meant the market was mature and competition did not promise to be easy.
However, we have discovered that Flexybox as a multi-purpose booking digitalization platform had only a few direct competitors. Most of the alternatives indirectly competed in particular industry niches while almost none offered a universal approach of such a scope.
This was both an opportunity and a challenge to our team, as it raised the bar for white-label app design standards. We had to find a perfect balance between simplicity and versatility of app assembly solutions.
We gained an understanding of user actions, flows, and scenarios after completing the discovery phase. Following that, we created an information architecture to organize content so that users can quickly adapt to product functionality and find what they need.
Our user flows are always informed by the key UX research documents such as the customer journey map, user personas, and user scenarios. Basically, in this project, the team elaborated on the two main types of flows:
Initially, the client expected us to create a simple system just to slightly configure the functionality and visual style of a basic app. They were very strict about keeping their direct instructions and did not leave too much room for initiative. However, our team still found a way to go beyond their expectations. We created a loyalty app builder that allows for constructing an app from scratch, with such options as:
Flexybox has plenty of products in the most diverse industries, and their number grows persistently. Therefore, our client got a “jackpot” with this universal constructor applying to the needs of any online business in any area, infinitely.
FlexyFitness is one of the key products of our client, so they have placed great hopes in the functionality of a new app that had to let a user keep track of their personal training programs and manage fitness events within a simple and convenient user experience.
We have attained that objective by providing for the following features and options:
FlexyPOS focuses on providing security and service quality to high-end cafe and restaurant venues. Flexybox privileged customers use FlexyPOS as a business tool to streamline their customer service under the loyalty program. For this product, we have created a smart system of special-purpose card types, each reflecting a particular dimension of the loyalty program. The most notable edges of the app include:
FlexyMenu is a self-service platform for catering venues based on a system of electronic menus.
Our prototype for an app included:
After finishing the basic models of each app, we have created an easy-to-use system of “dressing them up” by applying brand-consistent colors and components, including: