2 UX/UI Designers, 1 Stakeholder
220 screens for mobile app 140 screens for the website
The fully functional application launched for multiple personas and flows
We had to implement the first iteration of the design within only 2 months because of the strict deadline before GITEX an annual consumer computer and electronics trade show in Dubai.
- rapid prototyping;
- usability testing;
- mobile-first approach;
- a hierarchical design system for the whole suite of Exceed products;
- on-going design QA of the implemented products.
- An open and fully engaged client
- Quick feedback from users form the market (at GITEX exhibition)
- Iterative approach
- Tight deadline for the first phase of the design
- The requirement to create a fully flexible and adjustable application for multiple use cases
Cieden helped us take our marketplace to a whole other level with their amazing design skills and continuous advice and feedback on usability best practices. The Cieden team felt like an extension of our own team. We are as happy with the result as we were throughout the whole process.
Samer El Chayati
Director, Channel Partners at Exceeders
With the digital Era and Marketplaces, the most important aspects are the user experience and usability, which is not just a one-time job but a journey to be followed. Our journey was so smooth and easy with the presence and support of the Cieden team, who were and still are a major reason for our Exceeders Marketplace success.
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