Create a better experience for customers shopping in multiple retail chains from scratch
2 UX/UI Designers, 1 Lead Designer
4 months of design, 2 months of support
410 hours, 72 screens, 3 iterations
Fully functional product website and an iOS application
El Grocer is an online grocery app that:
We were very pleased to win this project because this topic felt close to us. There were already many apps and websites with such goals, which allowed us to understand the problem more. We searched for Inspiration, did a competitors’ review and of the other products with the same functionality. Basically, we conducted a study in the area, of what solutions work and what don’t.
Also, we created a User Journey Map which helped us put ourselves in the user’s shoes and describe their experience. We identified the main groups of users (user personas) and then determined what questions they ask at each stage of interaction with the app.
After launching the application in stores, it became necessary to create a website that would contain slightly less information and limited functionality. Using the site the user should be able to view information about the store and its products, order products from stores, pay for orders, etc. The upcoming site was to contain the following sections: About, Shop, Blog, Contacts.
We had to create a design for different types of extensions: for computers, tablets, and phones. In order to adapt the already created application design for the website, we had somewhat to change the typography, the proportion of cards, and the menu. We created the design for various types of extensions: for computers, tablets, and phones. It’s worth noting that the website for phones looks a bit different than the app.
Cieden overhauled the UI/UX of a delivery app, with the goal of generating more revenue. They continue to enhance its frontend design and functionality. The new design has contributed to a significant increase in conversions. The team is creative, helpful, and highly motivated, qualities that have led to an expanded role. We’re impressed with their positive attitude, clear communication, and genuine interest in our project. They are fast, efficient, and talented. We trust their team.
They did a full UI/UX redesign, splitting the work into phases so that we can get better results for our business while maintaining the consistency of the app. They share fresh ideas and suggest great design styles that are attractive and easy to use.