Design an audio social media app almost from scratch
2 Stakeholders, 2 UX Designers, 1 UI Designer
170 hours, 17 screens, 5 iterations
The design implemented in the functional product
The contemporary social app giants owe their success to leveraging the power of visuals. Such an approach has been dominating the industry for quite some time.
However, we don’t always have the time or the opportunity to consume information by way of reading, or we might simply want to reduce the time we spend looking at our devices’ screens. This is where other senses come into play. Throughout the centuries people have been sharing stories via conversations.
- Client engagement
- Basic wireframes were provided
- Many references to existing social apps
- MVP approach
- No access to end users
- No time for complete research
- Many drastic iterations over the process
- A very diverse target audience
Having the basic wireframes on the table, we had to reconsider them slightly, according to our fresh info, and move on to UI customization.
Our usual process includes 3-4 different UI concepts: 1 or 2 basic concepts, 1 alternative concept, and always a crazy idea. We call the last concept ‘crazy’ as it usually goes against the requirements or branding and offers a whole new vision. Usually, we make those for the sake of comparison but sometimes they turn out to be the best choice.
In order to build the perfect UI concept, we needed to gather the references both on our side and on the client’s side and prepare them for mutual discussion. This helps to develop a common aesthetic library. As always, the client was very helpful and clear with his taste.
Applying the chosen style to approved wireframes
Having established a concrete style we moved on to finalizing the designs. However, following the Lean UX process, we were not afraid to implement drastic changes, when we felt it was the right thing to do. Some functionality was reconsidered multiple times. Having adopted the agile work style, we knew it was the right path to follow. We had the most fun with making the edit screen black and then expanding on the concept to develop the whole app dark-themed. And it makes perfect sense.
It was a great experience working with Cieden to design Audo. Katya in particular was very thorough and detail-oriented. That kind of thinking helped us with identifying gaps in our product and also perfect our pitch. They came up with a really fresh design and our users love the color scheme. They were are also really fast and transformed our vision into a reality.
We loved Cieden so much that we ended up working with them for 2 other design projects which they delivered in record time.
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