1 UX Researcher and 1 UX/UI Designer
Complete user flows for two personas
The product is in development now
The customer approached us with a straightforward task – to redesign an outdated platform that had multiple usability flaws. After a quick analysis of the product, we realized that it was missing Points of Difference – a strong differentiator among other similar products on the market. There were many stronger competitors out there on the market.
- the human-centered approach that started from the User Research phase (user interviews) aimed to identify user needs and user pains while creating documentation and training;
- rapid low fidelity prototyping;
- user testing;
- UI design.
Rapid low fidelity prototyping
The second iteration of design and validation
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