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Blog.

UX Report: Top NPS Detractor Drivers in DTC Genetic Testing

health and wellness

UX Report: Top NPS Detractor Drivers in DTC Genetic Testing

This report details critical UX issues in DTC genetic testing apps. It provides actionable solutions, investment estimations, and a financial model demonstrating ROI to boost NPS and reduce churn.

by Kateryna Zavertailo

12 Aug, 2025

25 min

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