👋 Explore case studies
The Neuron portfolio highlights the agency's expertise in complex products, featuring data-heavy interfaces and advanced data visualizations for CRM, real estate investment platforms, job advertising platforms, and procurement management applications. The case studies are detailed and informative, covering the problem, solution, process, before-and-after interfaces, and a thorough feature breakdown.
Key case studies include:
- Jobble: Streamlined the recruitment process, making it easier for employers to post jobs and track applicants efficiently.
- AcuityMD: Enhanced sales strategies and market understanding in the medical device sector through a tailored CRM system.
- Vendr: Simplified the complexity of SaaS procurement with a user-friendly workflow management tool.
- iQuartic: Streamlined operations for risk-adjustment professionals, improving efficiency and accuracy in workflow management.
- In-telligent: Delivered a robust communication solution for critical and safety-sensitive environments.
Clients
Vivint, Vendr, Rutter, ThoughtSpot, Paycom, Jobble, Workstep, QuinStreet, Thuuz, Ford Models, Flo Health, Excelra, Projects for Good, Hackbright Academy, GetHired.
Ratings
- Clutch 4.8/5.0 (based on 44 reviews)
- DesignRush 4.3/5.0 (based on 1 review)
- Featured Customers: 4.8/5.0 (based on 5 reviews)
- Google 4.9/5.0 (based on 40 reviews)
Client reviews summary
Positive aspects
- High-quality, impactful designs: Clients are highly satisfied with the quality and effectiveness of the designs Neuron delivers, which not only meet but often exceed expectations. The designs are noted for enhancing user experience and contributing significantly to the client's business goals.
- Proactive problem-solving: Many clients appreciated Neuron's ability to foresee potential issues and address them proactively.
- Thorough research and analysis: Clients valued Neuron’s comprehensive approach to research and analysis, which ensured that all aspects of the user journey were considered and that the final designs were well-informed.
- Understanding of business and user needs: Neuron is recognized for quickly grasping the unique needs of their clients' businesses and users, which facilitates more tailored and effective design solutions.
- Creativity and strategic insight: Clients are impressed by Neuron's creativity and strategic foresight, which help in identifying and implementing innovative solutions.
Areas of improvement
- Cost concerns: Although not frequently mentioned, there are occasional references to Neuron being on the higher end of the pricing spectrum. Clients acknowledge the value but also note that the costs are significant.
- Uncertainty in revision processes: A few reviews mentioned uncertainty or confusion regarding the number of revisions available or how changes were managed, suggesting a need for clearer agreements on these processes from the start.
- Limited team capacity: Clients have noted that expanding Neuron's team could enhance their ability to manage multiple projects simultaneously.
- Insufficient industry-specific experience: Some clients feel Neuron could improve their industry-specific knowledge to deliver more tailored and impactful design solutions.
Client feedback on costs
Clients felt that the outcomes and quality of Neuron's work justified the costs. The agency’s pricing was generally seen as reasonable, with projects staying within estimated budgets. Although occasionally noted, some clients mentioned that Neuron's pricing is on the higher end. They acknowledge the value of the work but also recognize that the costs are significant.
Common project size
- $50K-$199K - 16 projects
- $10K-$49K - 9 projects
- $200K-$999K - 6 projects
Client size distribution
- Small business (<$10M) - 20%
- Midmarket ($10M - $1B) - 70%
- Enterprise (>$1B) - 10%
Thought leadership
Awards
- Clutch Top User Experience Company 2024
- UX Design Awards Winner
- Expertise Best UI/UX Design Agencies in San Francisco 2023
- dotCOMM Awards - Platinum Winner 2022
- GoodFirms Top App Designing Company
- TITAN Awards Winner 2022
Guidea
Founded in 2005 in Austin, Texas, Guidea is a woman-owned and led digital product design agency specializing in complex domains. They have reached over 600 million users worldwide and are trusted by 20 of the Fortune 100 companies, including IBM, Visa, Humana, Johnson & Johnson, Google, Intel, and Oracle. Among their clients are eight unicorns.
Focus: Strategic B2B product design for complex domains such as digital health, fintech, edtech, and cloud technologies. Guidea primarily focuses on enterprise, SaaS, and B2B solutions and caters to clients from startups to large enterprises.
Size: Medium (23 employees)
Average fee: $150 - $199/hr
Min project size: $50,000+
Team growth speed: 7% down in a year
Client geography: Global
Team location: USA, West Africa.
Design scope: Strategy, research, validation, UX/UI design, prototyping, testing, DesignOps.
Development services: No
Founded: 2015
Website: https://guidea.com/
Key services
- Design research
- Design thinking (workshop facilitation and training for alignment and design innovation)
- Product strategy
- Product design
- Prototyping
- Validation
- DesignOps
- Design system creation
Key industries
- Healthcare
- Femtech
- Edtech
- Fintech
- Cloud & cognitive technologies
Case studies and portfolio overview
You won’t find full-fledged case studies with a traditional problem-solution-process overview. Instead, there are project cards with brief highlights to give you an idea of the clients and projects Guidea has worked on.
The portfolio reflects the company's focus on complex products for complex domains. It includes a platform launch for IBM, insights and analytics visualization for Johnson & Johnson, and digital platform design for Amalgam Rx. The portfolio also showcases the agency's expertise in modern technologies like AI/ML, AR, blockchain, IoT, DApps, and cybersecurity.
Clients
Express Scripts, PayPal, Humana, MasterCard, Miro, IBM, Johnson & Johnson, MacMillan, IBM, Nestle, Google, Dell, Salesforce and more.
Ratings
- Clutch 5.0/5.0 (based on 40 reviews)
- Featured Customers: 4.7/5.0 (based on 3 reviews)
- Google 5.0/5.0 (based on 5 reviews)
- Upcity: 100% positive (based on 56 reviews)
Client reviews summary
Positive aspects
- Efficient design solutions: The clients highlight how Guidea's design systems significantly reduce design cycles and improve team collaboration. One client specifically noted a 30% increase in efficiency for design and engineering teams.
- Revenue impact: Clients appreciate the tangible impact of Guidea's work on their revenue. One review highlighted that the redesigned dashboard led to hundreds of thousands of dollars in revenue, demonstrating the high ROI of their services.
- Rapid user research and insights: The clients highlight Guidea's ability to quickly recruit and interview potential users, providing valuable insights faster than in-house teams. One review mentioned obtaining user insights within two months, which drove iterative mock-ups and prototypes efficiently.
- High user engagement and adoption: The clients highlight the impressive user engagement metrics resulting from Guidea's design work. One review noted that user adoption rates consistently hit high results, and another mentioned direct user emails praising the app prototype created.
- Significant business impact and growth: Clients highlight substantial business improvements resulting from Guidea's work. One client mentioned a 36% increase in application completion rates, which led to significant investments from Goldman Sachs and Mastercard and set them on the path to becoming a billion-dollar company. Another review noted that Guidea's design helped them secure three rounds of funding and sell their company to a major auto manufacturer.
- Research-driven and tailor-made solutions: Clients appreciate Guidea's deep focus on research-driven design and customized solutions. One review praised Guidea for centering their work around user experience research, which reduced anxiety about the final result and validated designs along the way. Another review highlighted the team's ability to tailor their approach to the specific needs of each project, avoiding one-size-fits-all methods.
Areas of improvement
- Initial staffing adjustments: Some reviews mention that while Guidea is generally responsive to feedback, there were initial issues with staffing. One client noted that better initial staffing could have reduced costs, though Guidea did rectify this by providing better candidates later.
- Initial learning curve: While Guidea quickly adapted to new industries and technical spaces, one review hinted at an initial learning curve when entering unique or technical fields.
- Cost concerns: Some clients found the service expensive and suggested more competitive pricing or enhanced cost efficiency. They felt that while the value provided was high, the cost could be a barrier for smaller projects or startups, indicating a need for more flexible pricing options.
- Overly fast pace: One review noted that Guidea's fast-paced work could be overwhelming, making it difficult for the client's team to keep up at times. The client suggested that slowing down occasionally would allow for clearer expectations and better alignment on next steps.
Client feedback on costs
While some clients described the service as expensive, they also noted that the investment was well justified by the high-quality outcomes. Guidea's pricing was seen as reasonable, and projects remained within estimated budgets.
Common project size
- $50K-$199K - 14 projects
- $200K-$999K - 5 projects
- $10K-$49K - 4 projects
Client size distribution
- Small business (<$10M) - 10%
- Midmarket ($10M - $1B) - 30%
- Enterprise (>$1B) - 60%
Thought leadership
Community contribution
Femovate - Guidea’s UX sponsorship program for early-stage FemTech startups
Awards
- A 2022 Inc. 5000 Honoree
- Red Dot International Design Award
- Trailblazer in Women's Digital Health
- MedTech Breakthrough Award '19 and '22
- Spark Digital Design Gold Medal Winner 2022
- Best SaaS Enabled Digital Health Platform '22
- Multiple Clutch awards
Huge Inc.
Huge Inc. was founded in 1999 by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, initially operating out of Skokna's apartment. The company's first client was IKEA, which hired Huge to redesign its websites. Between 2005 and 2010, Huge secured and launched web design initiatives for major brands such as JetBlue, CNN, Reuters, Four Seasons, Pepsi, and Target. In 2008, The Interpublic Group acquired a stake in Huge for nearly $40 million, and in 2009, Advertising Age named Huge the fastest-growing company across all marketing disciplines.
Huge continued to expand its influence and reach, working on notable projects like the Pepsi Refresh project and the design and launch of HBO GO. In 2010, Aaron Shapiro became CEO, and IPG invested up to $10 million to support global expansion, leading to new offices in Brazil, China, Singapore, and Japan. The company also launched a UX School program in 2011 and opened offices in Rio de Janeiro and London. By 2013, Huge expanded from product and web design into marketing, opening a production studio and taking on integrated marketing work for Samsung and Audi.
Focus: Focuses on developing digital products and platforms, CX and brand strategies, and commerce and loyalty solutions. Huge Inc. specializes in GenAI and LLM applications, experiential and mixed reality, and rapid prototyping for industry leaders and major brands.
Size: Large (1,098 employees)
Average hourly rate: $50 - $99/hr
Minimum project cost: $5,000$
Team growth speed: 11% down in a year
Client geography: Global
Team location: USA, Colombia, UK
Design scope: UX research, UX strategy, UX design, web design, rapid prototyping, GenAI & LLM integration, experiential & mixed reality integration.
Development services: N/A
Founded: 1999
Website: https://www.hugeinc.com/
Key services
- Product design services
- UX design
- Research
- Strategy and consulting
Key industries
- Automotive
- Financial services
- Manufacturing
- Media
- Retail
Case studies and portfolio overview
