UI/UX for Startups

With close involvement on all stages, we will design UI/UX for your startup from scratch or improve an existing product.

Startups choose Cieden because we combine UI/UX, research, and business analysis expertise to design highly competitive products. To quote our customers, we take it upon ourselves to understand users and create the ultimate experience serving your business goals.

Our UI/UX for Startups Services

UX Design

Developing optimal way of user interaction

UI Design

Designing the look and feel of the product

Prototyping

Creating clickable product prototypes with complete navigation

Branding

Designing recognizable visual style of the product

i`m ready to start

UI/UX Design Process for Startups: Stages

Strategy

We communicate with stakeholders, discuss your project vision, business goals, and brand strategy. We establish quantitative and qualitative KPIs to measure the success of the future design. This information is used to determine project priorities and plan design development.

Discovery

We conduct competitor analysis, analytics research, content audit, and user interviews to gather relevant information on market and user needs.

Analysis

We analyze the data we gathered during the discovery phase, create personas, construct use cases and storyboards to build a solid foundation for the future design process.

Design

We design the UI/UX of your app, complex business system, website, or any software you need. We start with a mood board and site map to crystalize the logic of UX. Then, we get to sketching and wireframing. We develop a prototype and test it with end-users to find areas of improvement. We run as many processes in parallel as possible to minimize the time investment and save you costs. If required, we improve the design concept and test them again to ensure users’ needs are met.

Production

Together, we perform a beta launch of the product, closely observing whether any updates to the design are required before the final launch.

Design Support

If required, we maintain our partnership and provide your dev team with UI/UX support and updates, keeping tabs on relevant analytics. During the entirety of the UI/UX design for startups process, we closely cooperate to ensure that every important decision meets your vision and goals.

Explore Our UI/UX for Startups Design Portfolio

screening

Desktop Lie Detector Software

Cieden provided the client with product consulting services, redesigning and uniting separate desktop applications into a single solution. As a result, the complex interface received more intuitive navigation, and a couple of new features including analytics and incorporating wearables support, and expanded screening capabilities. This allowed the company to provide an all-in-one tool for conducting a screening of people on-site or analyzing video recordings.

Design of task tracking tool for restaurants

food industry

Qualizy. Task tracking for restaurants

Qualizy is a startup created by a well known French chef and advocate for food security and HACCP compliance. Customers mainly used the product to track tasks in kitchens and keep documentation organized. The problem was, Qualizy wasn’t being used to its full capacity – most features were not utilized or used effectively. The client approached us to help improve the UX of the product, along with creating new capabilities.

real estate

Enterprise-Level Product

Gridics is a government and real estate tech startup that seeks to make the world of zoning more transparent and accessible. Cieden was retained to provide 360-degree product consulting services, from feature prioritization and UX to branding and UI. This partnership resulted in the launch of two additional apps, a strong product suite brand, and demonstrable client growth with top-tier cities like New York.

e-commerce

Sustainable Food Consumption Platform

E-Commerce platform that helps both eco-conscious and budget-conscious shoppers have the unique possibility to order soon-to-expire food at much cheaper prices. The company needed help refreshing the flows and visuals on their platform, and we at Cieden were more than happy to help. After all, we were particularly excited to work on another ecological product that helps us feel like we are contributing to a bigger cause.

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Why choose Cieden's Startups UI/UX design agency?

The majority of our clients are startups. We know their needs and pains
We minimize overheads by cutting unnecessary management and complicated processes
All our projects are led by experienced UI/UX designers or business analysts
We realize the importance of hypotheses validation, market fit, the speed of use
We focus on apps and keep up to date with the most recent developments in the industry

When developing marketplaces, we rely on NFX.com research about the network effects
When developing eCommerce, we rely on Nielsen Norman Group and Baymard Institute
We combine business analysis and design expertise
We have a spotless track record
We are closely involved in all stages of development from idea validation to the final result

UI/UX Startup Design: Why it Matters

Startups need to quickly prove their competitiveness and achieve a product-market fit to attract investors and survive the turbulent launch stage. UI/UX for startups is crucial for both goals as it creates products that meet customers’ needs and a user experience that satisfies modern high standards.

For us, design isn’t about picking colors, fonts, and shapes. It’s about building easy and beautiful user experiences. We want your customers to feel smart, engaged, and ready to share the word about your product.

A UI/UX is a cornerstone of a modern startup’s success, and we want to prove it to you with our work.

User Interface (UI) for Startups

At Cieden, UI design for startups serves the following goals:

Creating relevant and engaging designs that accentuate your startup’s brand identity;
Designing interfaces with character to boost your product’s recognizability;
Ensuring that colors, typography, composition, forms, and shapes create a pleasant and easy-to-follow visual experience. We don’t sacrifice usability for looks.
Creating and maintaining design systems to ensure that the UI is consistent, which saves a ton of time and money.

User Experience (UX) for Startups

At Cieden, UX design for startups serves the following goals:

Building impactful products with a human-centric approach;
Basing all important decisions on competitors, target audience, and market research as well as engagement analytics, heatmaps, and quantitative analysis;
Minimizing the possibility of user errors that can, otherwise, cost you loyal brand ambassadors and customers;
Meeting user needs in the most optimal way, which puts your company ahead of the competition;
Leaving you plenty of space and time for creative work and planning required for successful startup development.

As a result of the UX for a startup, you get user error prevention, fewer change requests and rewrites, less investment in user education and support, and a much higher NPS score.

testimonials

What Our Clients Say (UI/UX for Startups Testimonials)

Ryan McHenry

Real Estate, Miami, USA

Cieden anticipates business needs and translates them into a strong design. Deliverables are often right within the first round and they understand what will work best. They provide good service and finesse.

Working with Cieden has never ceased to be a positive experience. Iryna is wonderful – very attentive, detail-oriented, friendly, and quick. Her team also rocks! I particularly appreciate how they so easily adapt to our needs and hit the ground running with our company tools in an extremely flexible manner.

Interactions with them are wonderful. They’re extremely responsive and easy to get along with.

www.gridics.com case study

Dmitry G.

Founder and CTO

I was very surprised to discover such a vendor as Cieden! Their expertise, passion, modern approaches, and on-time delivery is putting them on the same board with a global leading agencies for UI/UX design.

Cieden has definitely become our partner for UI/UX and Product design processes.

case study

FAQ

Can we develop the MVP ourselves and then hire designers to make it nicer?

It’s not recommended to develop MVP without the involvement of the UI/UX expertise. The majority of the big products gain a significant edge with the help of the design. Besides, improving MVP that was built without proper UI/UX takes more time and resources. So, we suggest partnering with designers as early as possible.

Otherwise, if you already have an MVP and realize it needs some work in the UI/UX department, we can help! Improving existing products, be it MVPs or established products, is a part of Cieden’s expertise. We’ll preserve your product’s identity and recognizability while enhancing its usability, and marketability.

How much time does it take to deliver UI/UX design services?

It depends on the complexity of your product and your requirements. The best way to determine the required time is to conduct a quick discovery phase after idea validation.

What should I give you to launch the design process?

We need nothing but your vision, goals, and project constraints to start working on your product. We can create project requirements together. But, the more information you give us, the less time the UI/UX design process will take.

How do different time zones and cultural differences influence our cooperation?

In case of different time zones, we will move our synchronization meetings to a time that will satisfy both parties. You won’t experience any difficulties concerning cultural differences as our employees are highly trained and have experience working with customers from all over the world. We know how to fully integrate a team into your processes so you won’t feel any discomfort.

What tools do you use for your UI/UX Services?

We use Figma, Protopie, Invision, Zeplin, Sketch, Google Analytics, Mix Panel, Full Story, Google Optimize, Hot Jar, Principle, Adobe Creative Suite, Miro, Whimsical, Jira, Confluence, Notion, Google Workspace, and many others.

What deliverables should I expect at the end of UI/UX for startups?

Usually, startups we work with receive project roadmap, wireframes, validated clickable prototypes, complete UI/UX design.

But, our process and deliverables vary depending on the product requirements.

The most recommended process is when we work as a part of your team following Agile methodology. In this case, we perform all research, design, and validation during the entirety of the product development. We also perform continuous discovery to check the quality of the developed product, support software developers and create documentation.

Sometimes, clients want a concept. In this case, we choose a waterfall approach to develop the design from scratch, help with the pitch deck and the materials that help to communicate with stakeholders, validate ideas, and find investors. This approach also helps to find developers because when you have the prototype and product specifications it’s easier to estimate and find a suitable software development partner.

But, we can change deliverables depending on your requirements.