digital product design agency

We will discuss your idea with you and see if we suit each other. In general, we will sign an NDA and ask you lots of questions about your vision, plan, and goals. Then, we will share our idea often in prototypes if we see it is required for better communication. Sometimes, we may spend up to 40 or more hours for the initial idea conceptualization. If you like it, you may pay for our efforts. If in a rare condition we couldn’t see your vision you may pay whatever price you want or pay nothing based on the value you see. After six months or after you will release your software to market we may publish our case study. We will respect your request not to publish a case study at all.

No matter where your target audience is located, we will help you to gather market feedback on prototypes and the first product release. We may organize our own usability testing sessions or use 3rd party services such as usertesting.com. We will guide you through analytics software that is optimal for you such as Mixpanel or Google Analytics, as well as help you with data analysis.

In reality, we have to change even faster than the market does. There is no way to build a successful product and stop. Continuous updates and improvements are fundamental to the application’s long-term success. So, after the initial product launch, we may analyze your UX KPIs and propose how they could be improved even further.

You may decide to choose onу of two cooperation strategies.

I. Trusted Approach: Time and material

This approach is one of the most popular for agile development. In most cases, parties do not know the real scope of the project and have no time to prepare it for the development. It’s the safest approach for vendors as customer partner pays for hours spent on the project. There are no conflicts on scope growth. More tasks equal to more money. But this puts all risk on the customer. Immature vendors may lower estimates at the beginning just to get the job and then spend more billable hours. We mitigate this risk by setting milestones and re-estimation of the project as it goes forward. If you are unhappy with our speed and the results of the estimated cost, you may always react faster.

II. Experimental Approach: Partnership

Time and Material approach is one of the best for agile development, but it is naturally motivating vendors to log as many hours as possible. In most cases, experienced teams will be motivated by work they do and social capital, but it’s always better to have financial motivation as well. We believe that partners core interest is the success and prosperity of both parties and no one will succeed if the other company has financial troubles or lose trust because of project risks.

We understand your need to be within budget boundaries so we will provide you with a fixed estimate of your project scope. It will be similar to ballpark estimation for basic approach +10% for our risk if not fully understanding scope and risks.

We will do our best to bring it as close to reality as possible. In this case, we all are financially motivated to finish the project as fast as possible. If it happens that the project takes longer to finish, we will start billing you only 50% of original rate. It motivates us to complete the project fast, but still, it’s not putting us at the risk of getting out of business. ~At the beginning of our career, we had an unfortunate experience with a fixed-price project. First estimated by a customer to take three weeks, it spanned for to 4 months of almost full-time designer work.

We have just started and have been afraid to get poor feedback. The scope was modified many times, prior approved milestones were changed many times. It was really hard to love this partner. Our partner was sinking in financial troubles and tried to use us as his remedy making us sinking too. In rare unfortunate cases, when any of the parties decide we do not fit each other, we tell it and build a divorce plan. We will do our best to find you another vendor and transfer all the assets and knowledge to them. It will be free. We do not work on projects without mutual trust.