We are firm believers that design is first and foremost about people. Henceforth, we start our projects with user research activities, so that our designs not only look stunning but are also crystal clear to the end-users.
When working with Cieden, you’re not only working with a team of expert UX and UI designers. You’re actually working with a team of business analysts, product specialists, and marketers that all define what they do through design.
The great, professional design process helps all team to better understand users needs. It saves you money by reducing the efforts on development and change requests. It will reduce the time and money required for user education and support as most users will be able to learn the App without expensive training. Users will make much fewer errors that could cost their love or someone’s life. The happiest users will recommend the product to their friends and colleagues. But most importantly you will be able to focus your team efforts on more creative tasks being sure that design is great from both sides: information architecture and beauty.
Design process is not about selecting the perfect color, shape or font. It’s about understanding YOUR user’s mental models, cognitive psychology, technical and time limitations. Good design is about emotions. Making users feel smart, delighted and willing to recommend your product.
Since design is all about people, we have built our process with a human-centric approach. This is achieved through user experience (UX) best practices, conducting a deep analysis of the competitor and user environment, then utilizing engagement analytics, heatmaps, and quantitative analysis to further verify our data. Taking this information, our designers and visual branding experts then examine the user interface (UI) implications, ensuring the Information Architecture and Graphical Layout are just right.
From there, we return back to the beginning in an iterative loop, revisiting our UX data and planning the next round of improvements on our journey towards perfection.
When you launch, our team can even guide you through the process, every step of the way. Utilizing the Growth-driven design methodology, we apply a steady, systematic approach to create continuous growth. After all, most products don’t become overnight sensations. The truly successful ones often struggle in the beginning, despite strong user research and business case studies. What sets them apart is the founders’ dedication to constant and consistent improvement.
It’s a long journey, but don’t worry. With us, you’ll be ready for whatever comes your way.
Cieden was initially engaged for UX design. Their role has grown to include comprehensive project management and business analysis.
Cieden’s detailed, clearly articulated design facilitated seamless, efficient and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allows them to provide customer service that exceeds expectations.
Within just a few weeks, Cieden had conceptualized the entire project with detailed UX designs, user flow diagrams, and detailed user stories. This provided the developers with a complete picture of the project, allowing them to initiate development with minimal friction. The development and management teams love the UX and are incredibly motivated to bring the product to life.
They have a great sense for UX. They understand not only the business requirements of a product, but also its creative vision. They will give the extra effort every step of the way to ensure we have everything we need.