The 4th article of our feature series “UX Upgrade” continues an exciting journey on high-speed design-mobile across the stars and constellations of UX/UI design patterns. In each issue, we learn and apply best practices established by the UX community to master our practical skills – and have a good time along the way!
The last three times we have focused on analysis and improvement of real-world designs from the Web, and I believe this was quite interesting. But now let's get even more inventive and try a new format – because what is design if not permanent search and experimentation? UX/UI design is a relatively young realm that is not yet cemented by a myriad of standards. Therefore numerous UX specialists from all over the planet feel free to explore, revisit, challenge, and rearrange its fundamentals and concepts.
So we are going to pick one of the UX-related articles and explore it critically and insightfully. Hopefully, this will not only enrich your knowledge base on the subject but also break the spell of accepting the deductions of design blindly. Specifically, this analysis builds on the guide “Designing the User Onboarding Experience” by John Ozuysal. Expanding on his ideas and examples will give you a broader vision of the subject. By the time the guide was released, John had been the Head of Growth at UserGuiding focused on streamlining the SaaS customer onboarding experience of various digital products, so he knows what he is talking about.
This article will hence bring a double value to every business owner knowing firsthand how much it hurts when end-users drop a product quickly after short-lived interaction with it. But keep in mind though, that Ozuysal’s guide is just an opinion from the perspective of business analysis and marketing, so stay sharp and arrive at your own conclusions.