Product discovery services.

Don’t waste time and money building something users don’t need. With product discovery, we research and test your idea with real users, so you know exactly what works before you start.

Start your product discovery

When you need product discovery

Some ideas sound great in theory but fall apart when real users interact with them. Product discovery helps you avoid that. If you’re unsure about what to build or if users even need it – this is for you.

You have an idea but no clear product roadmap

We help shape it into something real.

You don’t know if users actually want this

Get real user feedback before committing to development.

You need to understand the market

Competitor research + industry trends = smarter decisions.

You want to test different concepts before choosing one

Explore multiple directions without the cost of full development.

You want to reduce risk and save money

Changes are cheap in discovery, but expensive in development.

trusted by industry leaders .

Brands that trust our product discovery service to validate ideas and elevate their UX

our process .

From idea to a product users actually want

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Product discovery Cieden
Product discovery Cieden
Product discovery Cieden

Phase 1: research & market analysis

You’ll see exactly who you’re solving for, what they really need, and how competitors stack up. We talk to real users and create an information architecture to structure content and functionality, so you start off strong.

Product discovery Cieden

Phase 2: concept exploration

You get to see your idea come to life through sketches, wireframes, and moodboards. We’ll explore multiple approaches and define key user flows, so your solution feels natural and solves real problems.

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Phase 3: prototyping & user testing

No guesses here. A clickable prototype goes in front of real users, letting you watch how they interact and discover any stumbling blocks. Then we iterate on design & interactions based on actual feedback.

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Phase 4: finalizing & roadmap

Once you’ve validated what works, we update wireframes, document key findings, and deliver a roadmap – so when it’s time to build, you’re confident you’re on the right track.

Product discovery Cieden

case studies.

How product discovery shaped these products

Product discovery is often part of our larger design collaborations, helping validate ideas with real users before a single line of code is written. Here’s a look at how early research and testing paid off in these projects.
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Choose the plan

Every idea needs a different level of research and validation. Whether you just need a tested concept or a full strategy with user insights, we have a plan for you.

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Starter

For teams who need a clear, testable concept before moving forward.

Starting at

$6,500

Delivery in 22 days

You get:  

  • user testing report
  • UX wireframes
  • clickable prototype
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Standard

For teams looking to understand the market and competitive landscape.

Starting at

$7,000

Delivery in 26 days

You get:  

  • everything in Starter
  • competitive analysis
  • pattern research
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Advanced

For teams that want deep user insights and a strategy to move forward.

Starting at

$8,500

Delivery in 34 days

You get:  

  • everything in Standard
  • user interview report
  • customer journey map

start your project with us,

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FAQ

What is product discovery?

Digital product discovery is a structured way of shaping your product vision before development. It involves researching user needs, market trends, and competitor offerings so you know exactly what to build and for whom.

How do you do product discovery?

We combine market research, competitor analysis, user interviews, and rapid prototyping to validate your idea. This process uncovers which features matter most, how users interact with them, and where potential pitfalls might lie.

Why start with product discovery instead of coding right away?

Jumping straight into development often leads to costly rework and overlooked user needs. A discovery phase helps confirm your concept first, so you invest your budget where it really counts.

When should i consider discovery phase services for product development?

Discovery is useful at any stage marked by uncertainty, whether you’re launching a startup or mvp, planning a redesign, exploring new features, or entering new markets.

How does the product discovery phase minimize risks in product development?

By identifying potential issues, clarifying scope, and validating assumptions early on, discovery reduces the chance of unwanted surprises. You get clear timelines and budget estimates that help you plan more effectively.

What are the main deliverables of the discovery phase?

These typically include user research reports, competitor analyses, personas, user flows, wireframes, clickable prototypes, user testing reports, feasibility assessments, and a roadmap. For some projects, we also provide BRD, WBS, SRS documents, or a backlog.

How quickly can i get user feedback?

Our clickable prototypes let you gather real insights in a matter of weeks. You’ll see what resonates and what might need adjustment without committing to full development.

What are the costs associated with discovery phase services?

Costs vary based on project size, complexity, and the team involved. Our discovery packages start at $6,500 and can scale up for larger initiatives. We offer both fixed-price and time & material models, with rates starting at $50/hour.

Can you help me after discovery?

Absolutely. If you need additional ux design, developer handoffs, or ongoing support, we’re here to collaborate from initial concept through final launch.