Our expertise.
Product Discovery services breakdown
Initiation
We define the project’s objectives, identify key stakeholders, and outline the initial goals and expectations. Deliverables: a project kickoff plan, stakeholder analysis, and a clear project timeline.
Research
We research competitors, market trends, and users through interviews and surveys, analyze existing product analytics, conduct UX audits, and interview stakeholders. Deliverables: detailed user and market research reports, competitor landscape/SWOT analysis, benchmarking, personas, Jobs to Be Done, and value proposition canvases.
Ideation
We facilitate brainstorming sessions to generate ideas and potential solutions for an identified problem or need. Deliverables: customer journey maps, mood boards, UI concepts, user flows, story mapping, wireframes, prototypes, and information architecture.
Validation
We validate concepts through user testing to ensure alignment with user and market needs and organize feasibility checks with developers. Deliverables: User testing reports and feasibility assessments.
Specification
We prioritize features, define the feature requirements, and technical specifications, create a backlog, and other documentation necessary for design and development teams. Deliverables: BRD, WBS, SRS documents, backlog, project estimation, and detailed roadmaps.
Support
We provide ongoing support to the development team to address questions or issues that arise during the implementation phase. Deliverables: Knowledge transfer documentation and support throughout the development lifecycle.
Your benefits .
Why you need Product Discovery .
Better product-market fit
Discovery helps you understand the market landscape, identify gaps, and pinpoint user needs and motivations. With data-driven insights, you make informed decisions rather than relying on intuition. It leads to better alignment between your product and market demand.
Fewer budget and timeline inconsistencies
Digital product Discovery enables thorough requirements management, precise project planning, and resource allocation. With a clear backlog, budget, and timeline estimations, we minimize costly deviations and the project stays on track.
Minimized uncertainty and unexpected changes
By assessing risks early and creating mitigation strategies, we better anticipate and prepare for potential disruptions. This reduces surprises during development and leads to continuity throughout the project.
More effective teamwork
With clearly defined roles, responsibilities, and a detailed backlog, the team has full clarity on tasks, objectives, and priorities. This leads to improved collaboration, accountability, and smoother project execution.
Experiencing any of these situations?
When to consider Product Discovery services
Launching a startup
You are turning an idea into a startup and need to define a clear path from concept to execution, including validating your initial assumptions.
Developing an MVP
You have a potential MVP in mind but need help with requirements, timelines, and understanding how to best prioritize features for a successful launch.
Expanding into new markets
Your established product is entering a new market or industry, and you need insights to align your product with market needs and expectations.
Exploring new features
You have a new feature concept but require validation to ensure it’s worth pursuing and aligns with user needs and business goals.
Planning for redesign
You’re planning a major product redesign or overhaul and need help gathering the right requirements and aligning all stakeholders on the new vision.
Facing high uncertainty
There’s a lot of uncertainty or unclear requirements, making it difficult to plan or move forward without structured guidance and validation.
Dealing with misaligned stakeholders
You’re dealing with multiple stakeholders or knowledge holders who have differing priorities, and you need clarity and alignment to define the project scope.
Need a rapid validation
You need to quickly validate and test your ideas with real users to avoid wasting time and resources on development that may not meet their needs.
case studies.
Explore our expertise in different domains
health and wellness
MVP for united healthcare data application.
other
Communication platform.
other
Construction marketplace.