For over 8 years, Cieden has been designing highly-performing martech solutions that resonate with users and align with business needs.
We start by deeply understanding the diverse user roles within your organization — from marketers to managers — ensuring we address their specific processes, needs, motivations, and pain points. At the same time, we analyze and navigate your business challenges, ensuring our impact meets your goals and drives long-term growth.
With Cieden, you’re not just getting a vendor — you’re gaining a partner who invests in your long-term success. This means we fully adapt to your company’s workflows, ensuring the same level of commitment and insight as an in-house team.
CEO & Managing Director at Openiq
Cieden’s team had excellent skills and was highly dedicated. They knew what they were doing and had a passion for their job, which showed in their work quality. I rarely give this level of accolade to a company, but Cieden impressed me.
Cieden x Blizzard
Discover how our redesign process revealed feature gaps, addressed stakeholder frustrations, and created a new approach to Blizzard's content management system in 3 months.
VP Engineering at BeBop Technology
Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.
They have a great sense of UX. They understand not only the business requirements of a product but also its creative vision. They will give the extra effort every step of the way to ensure we have everything we need.
Guided by facts and numbers
Not a gut feeling. We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of UI/UX design.
Eyes on the prize
Our product designers always keep our eyes on the bigger picture, ensuring our insights and design-related efforts are perfectly aligned with your business objectives.
Impacting, not just doing
We don't just execute tasks but actively influence the strategy of design. Our desire for constant changes and innovations ensures products are highly competitive and at the industry forefront.
No need for micromanagement
Our UX/UI designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.
Enterprise-level experience
We have experience collaborating with industry giants like Blizzard, Apollo, and MedEntry, handling complex enterprise designs tailored to their specific needs and scale.
AI design expertise
Cieden specializes in AI technology in marketing, implementing AI design when it adds significant value to the product and helps users automate tasks, speed up processes, personalize user experiences, and improve decision-making.
User-centered approach
At Cieden, martech design is designed by people for people. Our goal is to ensure that your product is not only visually appealing but also deeply resonates with its target users.
Huge expertise in diverse domains
With over 8 years of design expertise, we have successfully delivered projects across various industries including Martech, Healthcare, BPM & ERP, FinTech, and more.
Content management systems
Our CMS designs streamline the process of creating, managing, and modifying digital content, allowing for easy content updates with robust and user-friendly features.
Sales automation tools
Our designs are built to optimize every step of your sales process — from managing leads and automating follow-ups to providing real-time performance insights.
Marketing automation tools
We use AI algorithms to automate repetitive marketing tasks like email distributions, social media postings, and ad performance monitoring.
Video platforms
We design user-friendly interfaces and robust tools for easier video management, distribution, and monetization, keeping your platform highly-intuitive, engaging, and scalable.
Task management systems
Our solutions have features like task tracking, real-time updates, deadline reminders, and communication tools, making it easier for teams to manage projects and achieve goals.
CRM solutions
We focus on data collection and analysis, offering tools to track customer interactions, gather feedback, and improve customer support — all while seamlessly integrating with your existing processes and systems.
Data visualization apps
With interactive charts, graphs, and custom dashboards, users can easily interpret complex data, track key metrics, and identify trends early on.
Analytics tools
We use real-time tracking, custom interactive dashboards, and detailed reports, allowing users to easily access and interpret their marketing performance based on real-time data.
How Cieden can make you lead your niche
USA, Boston
The Cieden team was fantastic to work with. It created a beautiful design for us on time and within budget for a project that could easily have spiraled out of control with a different agency.
It went above and beyond on everything, offering multiple designs when I wasn’t sure what I wanted, responding quickly to all feedback, and even improving mobile screens after I had approved a final design, simply because the team thought it could do better.
Ready to build or scale your martech product?
Book a free, no-obligation consultation with Anastasiya, Head of Product Management at Cieden. Discuss your project and challenges, and discover the value we can add as your design partner.
Product Manager at Gridics
Cieden anticipates business needs and translates them into strong design. They are extremely adaptive, responsive, and are a pleasure to work with. Designers understand what we need from them and communication is both fluid and solid. Deliverables are often right within the first round
VP Engineering at BeBop Technology
Cieden’s detailed, clearly articulated design facilitated seamless, efficient, and engaged product development. The team actively participates in the creative process and welcomes feedback. Their extensive breadth and depth of talent allow them to provide customer service that exceeds expectations.
CTO at TimberBase
I'm impressed with how they adjust to our workflows and schedule. And the result was pretty impressive - it wouldn't be possible to achieve the same with a single in-house UI-UX specialist.
COO & Head of Group of Immobe
They supported UI/UX development and helped us think through user flows. Our system is multilevel, so the team had to figure out how to break down the project. They helped us kick off the new build by creating clear documentation and wireframes.
CEO of Whim Technologies
Cieden is an integral partner, their value extends beyond software design and business analysis. The team has a distinct understanding of the company's operations and business goals. This allows them to improve workflows through automation, advise on business direction, and support product iteration.
CEO of Foqal
Cieden was friendly and professional throughout the engagement. The team was reliable and great to work with, working around the client's needs. Cieden delivered work quickly and was responsive via email and virtual meetings
CTO at RivaEngine.com
Cieden has met the outcomes from each of the project's milestones. They bring an outstanding balance of skill sets, from project management and ideation feedback to requirements definition and deep knowledge of user expectations. The team is open to feedback and leads an effective workflow using the Agile methodology with weekly meetings and demo sessions. Their balance of skill sets and deep knowledge of user expectations stand out.
CEO & Managing Director at Openiq
Internal and external stakeholders were impressed with Cieden’s quality work. The team delivered a gorgeous product within time and budget and stood out for their dedication and great skills. Overall, they were professional and well-organized.
CPO of Lykon
Cieden's efforts have been met with positive acclaim. The project's metrics have been positive since the engagement, proving the team's reliability. They use their own network to collect feedback and provide insightful advice. Cieden is skilled and easy to work with.
CMO at Fiksu Ruoka Oy
With their in-depth understanding of the brand's goals, Cieden was able to navigate the project without a hitch. Their new designs had a strong impact on the brand's visual style, and customers also responded positively.
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Choose a cooperation model that suits you best
What makes UX/UI design crucial for martech platforms?
A strong UX/UI design impacts user engagement, simplifies complex workflows, and ensures your martech platform is intuitive, user-friendly, and capable of meeting the needs of various roles within your organization, from marketers to managers. This leads to higher adoption rates, user retention, and productivity.
How does your design process integrate with existing martech systems?
We begin with a thorough business analysis and evaluation of your existing system. Our research helps to map out current workflows, tools, and user interactions, defining how our designs can enhance and complement them. This integration ensures a unified, efficient workflow, making it easier for your team to adopt and use the new features without disruption.
What are the common challenges in martech UX/UI, and how do you address them?
Common challenges include complexity in user interfaces, inconsistent user experiences, and difficulty in navigating vast amounts of data in such enterprise solutions as CRM systems.
We address them by focusing on user-centric design principles — creating clear, intuitive interfaces, and maintaining consistency across all user touchpoints. Focused on usability and AI design personalization, we keep your marketing tech solutions more accessible and engaging for your users.
How do you ensure that the UX/UI design aligns with our brand identity?
We dive deep into understanding your brand strategy, vision, and values from the outset. Our design process includes brand workshops, stakeholder interviews, and thorough research into your brand’s visual and verbal identity.
This allows us to create cohesive designs that reflect your brand’s essence, including consistent use of color schemes, typography, dashboards, and overall design language that resonates with your brand values.
What is the timeline and the cost for a typical UX/UI design project for Martech software?
The timeline for designing marketing tech solutions varies based on the project's scope and complexity. Generally, it takes 3 months to deliver an MVP (Minimum Viable Product) and 6+ months to complete a full-scale product.
Precise cost estimates are given after the Scope Definition phase. Book a free consultation with our team for approximate calculations on the timeline and costs.
What kind of support do you offer post-launch?
We offer continuous post-launch support and maintenance to ensure your martech solution evolves with your business needs and market trends. This includes regular updates, usability improvements, and feature enhancements based on user feedback and evolving business needs.
Our goal is to help your product grow and adapt to market changes, ensuring its long-term success.
How do you ensure compliance with data protection and privacy laws in your designs?
We prioritize user privacy and data security at every stage, complying with data protection and privacy laws, such as GDPR and CCPA. Our robust security features include easy-to-include privacy settings, granular control over data sharing, straightforward consent forms, and secure password creation and recovery flows.
