UX Design for Martech.

Simplify. Automate. Visualize. Our martech solutions deliver simple, yet highly-personalized user experiences that align with user needs and business goals.

We focus on deep user understanding, process automation, and easy data visualization to streamline workflows and drive smarter decisions based on data.

UX Design for Martech Cieden

Built by people for people

UX Design for Martech .

For over 8 years, Cieden has been designing highly-performing martech solutions that resonate with users and align with business needs.

We start by deeply understanding the diverse user roles within your organization — from marketers to managers — ensuring we address their specific processes, needs, motivations, and pain points. At the same time, we analyze and navigate your business challenges, ensuring our impact meets your goals and drives long-term growth.

With Cieden, you’re not just getting a vendor — you’re gaining a partner who invests in your long-term success. This means we fully adapt to your company’s workflows, ensuring the same level of commitment and insight as an in-house team.

Cieden x Blizzard 

Discover how our redesign process revealed feature gaps, addressed stakeholder frustrations, and created a new approach to Blizzard's content management system in 3 months

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<p><strong>Cieden x <span class="orange">Blizzard&nbsp;</span></strong></p>

case studies.

Explore our expertise in different domains

Dive into our other case studies – not just to see our work, but to understand how Cieden approaches challenges and partners with clients.
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clients .

And we have done it for leading companies worldwide .

Your long-term partner.

8 reasons to choose product designers from Cieden

Guided by facts and numbers

Not a gut feeling. We're all about numbers and facts, using data-driven insights to identify and resolve usability issues, validate hypotheses, and enhance the performance of UI/UX design.

Eyes on the prize

Our product designers always keep our eyes on the bigger picture, ensuring our insights and design-related efforts are perfectly aligned with your business objectives.

Impacting, not just doing

We don't just execute tasks but actively influence the strategy of design. Our desire for constant changes and innovations ensures products are highly competitive and at the industry forefront.

No need for micromanagement

Our UX/UI designers take a proactive and self-directed approach, ensuring an independent and seamless workflow that aligns with your project goals and timelines.

Enterprise-level experience

We have experience collaborating with industry giants like Blizzard, Apollo, and MedEntry, handling complex enterprise designs tailored to their specific needs and scale.

AI design expertise

Cieden specializes in AI technology in marketing, implementing AI design when it adds significant value to the product and helps users automate tasks, speed up processes, personalize user experiences, and improve decision-making.

User-centered approach

At Cieden, martech design is designed by people for people. Our goal is to ensure that your product is not only visually appealing but also deeply resonates with its target users.

Huge expertise in diverse domains

With over 8 years of design expertise, we have successfully delivered projects across various industries including Martech, Healthcare, BPM & ERP, FinTech, and more.

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Kairos’s experience of collaborating ㅤㅤㅤㅤwith Cieden
UX Design for Martech Cieden
Kairos’s experience of collaborating ㅤㅤㅤㅤwith Cieden
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Martech software solutions that we design:

Content management systems

Our CMS designs streamline the process of creating, managing, and modifying digital content, allowing for easy content updates with robust and user-friendly features.

Sales automation tools

Our designs are built to optimize every step of your sales process — from managing leads and automating follow-ups to providing real-time performance insights.

Marketing automation tools

We use AI algorithms to automate repetitive marketing tasks like email distributions, social media postings, and ad performance monitoring.

Video platforms

We design user-friendly interfaces and robust tools for easier video management, distribution, and monetization, keeping your platform highly-intuitive, engaging, and scalable.

Task management systems

Our solutions have features like task tracking, real-time updates, deadline reminders, and communication tools, making it easier for teams to manage projects and achieve goals.

CRM solutions

We focus on data collection and analysis, offering tools to track customer interactions, gather feedback, and improve customer support — all while seamlessly integrating with your existing processes and systems.

Data visualization apps

With interactive charts, graphs, and custom dashboards, users can easily interpret complex data, track key metrics, and identify trends early on.

Analytics tools

We use real-time tracking, custom interactive dashboards, and detailed reports, allowing users to easily access and interpret their marketing performance based on real-time data.

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How Cieden can make you lead your niche

Automation and integration

We focus on automating routine tasks and integrating diverse marketing tools to create a unified, efficient ecosystem with a synchronized workflow — aiming to simplify and speed up each step.

Clear data visualization

We incorporate intuitive charts, color-coded data, and interactive visuals to make data management clear and engaging. Through regular user tests, we fine-tune our UX design for martech, ensuring users can quickly access and analyze complex data with ease.

AI-driven features

We use machine learning algorithms to create interfaces that adapt to user preferences and habits over time. Based on user behavior, our solutions generate predictive analytics and personalized suggestions — keeping users more engaged with your tool.

Hyper-personalization

With personalized dashboards and tailored marketing insights, users can efficiently manage their campaigns based on individual needs. Our designs are easy to set and customize, allowing users to follow their unique marketing goals and make informed decisions quicker.

Simplified onboarding and user education

We design step-by-step onboarding flows and use progressive disclosure to introduce features gradually. In-app tutorials, tooltips, and help centers provide contextual assistance, ensuring users feel supported and informed from the start.

Security and privacy

Our designs comply with GDPR and CCPA privacy regulations, ensuring easy-to-access privacy settings and granular control over data sharing. We provide straightforward consent forms and intuitive password creation and recovery flows, allowing users to feel secure and in control of their personal information.

The Cieden team was fantastic to work with. It created a beautiful design for us on time and within budget for a project that could easily have spiraled out of control with a different agency.

It went above and beyond on everything, offering multiple designs when I wasn’t sure what I wanted, responding quickly to all feedback, and even improving mobile screens after I had approved a final design, simply because the team thought it could do better.

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Ready to build or scale your martech product?

Book a free, no-obligation consultation with Anastasiya, Head of Product Management at Cieden. Discuss your project and challenges, and discover the value we can add as your design partner.
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<strong>Ready to build or scale your <span class="orange">martech product</span>?</strong>

UI/UX design for martech in 5 steps

Step 1.

Research and discovery

We dive deep into your product to understand your industry, market, competitors, and users — their needs, behaviors, motivations, and pain points. Mapping user journeys and conducting stakeholder workshops help us align your business goals with user preferences.
UX Design for Martech Cieden

Step 2.

Product ideation

Armed with valuable insights, we brainstorm innovative ideas and concepts, focusing on information architecture and flow mapping. We gather stakeholder feedback and evaluate potential risks to avoid design or usability issues later on.
UX Design for Martech Cieden

Step 3.

Prototyping and tests

We translate our ideas into responsive wireframes and prototypes, testing their look and feel across devices with real users before actual development. Prototyping and testing is an ongoing process, allowing for continuous refinements based on user feedback.
UX Design for Martech Cieden

Step 4.

UX/UI design

Backed by data from previous testing, we create a feasible and intuitive design, following the best design practices and aligning them to your brand identity. We focus on accessibility, ensuring the product is usable by people with a wide range of abilities.
UX Design for Martech Cieden

Step 5.

Launch and support

​​Finally, we prepare detailed documentation for developers and hand off the final design. We continue to support your solution for marketing technology post-launch, ensuring it evolves with your business needs and meets the growing demand.
UX Design for Martech Cieden

Choose a cooperation model that suits you best

Project-based

We handle the entire design or redesign process from start to finish. The project typically has a defined scope and can be divided into stages. One of the stages is Discovery where we define the scope for the next stages. Only minor task alterations within the set budget are possible.

Dedicated team

Instead of building an in-house team, you can opt for a full-fledged team of designers, researchers, and analysts, or just the specific specialist you're lacking. We form a team that integrates with and works alongside your in-house experts, reporting directly to you.

Design & transfer

We begin with a dedicated team that we build for you. If you're happy with the team's performance, you can hire the entire team or a particular designer in-house, covering recruitment fees. All terms, conditions, and costs are discussed upfront.

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FAQ

What makes UX/UI design crucial for martech platforms?

A strong UX/UI design impacts user engagement, simplifies complex workflows, and ensures your martech platform is intuitive, user-friendly, and capable of meeting the needs of various roles within your organization, from marketers to managers. This leads to higher adoption rates, user retention, and productivity.

How does your design process integrate with existing martech systems?

We begin with a thorough business analysis and evaluation of your existing system. Our research helps to map out current workflows, tools, and user interactions, defining how our designs can enhance and complement them. This integration ensures a unified, efficient workflow, making it easier for your team to adopt and use the new features without disruption.

What are the common challenges in martech UX/UI, and how do you address them?

Common challenges include complexity in user interfaces, inconsistent user experiences, and difficulty in navigating vast amounts of data in such enterprise solutions as CRM systems.


We address them by focusing on user-centric design principles — creating clear, intuitive interfaces, and maintaining consistency across all user touchpoints. Focused on usability and AI design personalization, we keep your marketing tech solutions more accessible and engaging for your users.

How do you ensure that the UX/UI design aligns with our brand identity?

We dive deep into understanding your brand strategy, vision, and values from the outset. Our design process includes brand workshops, stakeholder interviews, and thorough research into your brand’s visual and verbal identity. 


This allows us to create cohesive designs that reflect your brand’s essence, including consistent use of color schemes, typography, dashboards, and overall design language that resonates with your brand values.

What is the timeline and the cost for a typical UX/UI design project for Martech software?

The timeline for designing marketing tech solutions varies based on the project's scope and complexity. Generally, it takes 3 months to deliver an MVP (Minimum Viable Product) and 6+ months to complete a full-scale product.


Precise cost estimates are given after the Scope Definition phase. Book a free consultation with our team for approximate calculations on the timeline and costs.

What kind of support do you offer post-launch?

We offer continuous post-launch support and maintenance to ensure your martech solution evolves with your business needs and market trends. This includes regular updates, usability improvements, and feature enhancements based on user feedback and evolving business needs. 


Our goal is to help your product grow and adapt to market changes, ensuring its long-term success.

How do you ensure compliance with data protection and privacy laws in your designs?

We prioritize user privacy and data security at every stage, complying with data protection and privacy laws, such as GDPR and CCPA. Our robust security features include easy-to-include privacy settings, granular control over data sharing, straightforward consent forms, and secure password creation and recovery flows.