What should I consider when creating badge UI design?

TL;DR
  • A badge is a small UI element that provides quick, contextual information such as statuses, updates, or categories, enhancing usability and user engagement without cluttering the interface. 

  • Common badge types include icon-only, text-only, numeric, dot-only, and combination badges (e.g., text with icons).

  • They are often used for notifications, status indicators, content categorization, user profiles, and highlighting new features.

  • Unlike tags, which categorize and are interactive, badges highlight dynamic information like alerts or updates and are generally non-interactive. 

  • To design effective badges, limit content, use recognizable icons, and ensure badges are visually distinct from buttons and tags.

 

Deep dive

A badge in UI design serves as a visual cue to indicate a status, event, or category. It’s a small, non-intrusive element that enhances usability by providing quick, contextual information without cluttering the interface.

In app badges also encourage engagement by forming habit loops—a behavioral pattern with three parts: a cue (like a red badge signaling unread messages), a routine (clicking the icon), and a reward (staying informed). Over time, this cycle becomes automatic, driving user interaction.

By highlighting updates, alerts, or new features, badges keep users informed and prompt timely actions.

What is the anatomy of a UI badge component?

A badge typically consists of:

  • Container: The primary element that holds the badge. It can vary in shape (circle, square, pill).

A row of grey icons with purple badges placed in different positions: top left, top right, and side center, showing varied placements.

  • Badge label: This could be numeric, text, or icon-based, depending on the purpose.

A row of grey icons featuring orange badges with numeric, text, and icon-based labels to demonstrate different badge label types.

What are the types of badges?

  • Icon badges: Minimal visual indicators using simple graphics or symbols, providing quick cues without text.

Google Chrome labeling third-party extensions with an icon badge.

ClickUp labeling integrated apps with an icon badge.

  • Text-only: Labels used to categorize or organize information with concise textual information.

ClickUp labeling advanced features using a badge with the required plan name.

  • Numeric: Displays numeric information to show counts like unread messages or notifications.

Notion informing a user about the number of new notifications or updates with a badge.

  • Dot-only: Small, colored dots indicating status changes, updates or alerts.

Google Calendar using a dot-only badge to inform a user about updates in settings

  • Combination: Includes multiple elements like icons and text, or number and text within a container for detailed information.

Gmail showing the number of new messages using both number and text inside the badge container.

Notion showing the access level using a badge with both text and icon.

What are the common badge UI design use cases? 

  • Notification badges: Show users they have unread messages, alerts, or errors, providing quick visibility of important updates without searching.

Google Ads informing there is something that requires attention.

  • Status indicators: Inform users about real-time statuses, such as "online" status of other users or "live" during events or broadcasts.

Notion showing the live status of the web version of the space.

  • Categorization badges: Organize and differentiate content, processes, or features within the application.

Notion applying badges to categorize integrations by functionality.

  • Badges in user profiles: Highlight user roles or achievements.

LinkedIn’s “Top Voice” badge.

TickTick showing the status of Premium subscription via profile badge (it changes color when activated).

  • New features announcement: Сan be placed next to menu items or sections to highlight new features, using labels like "New" or "Updated."

Microsoft Teams announcing new features.

What styling options are available for badges in UI?

Usage of color in badge: Use semantic colors like red for errors, green for success, and blue for info. Ensure high contrast for readability.

Comparison of different colors used for badges.

Corner radius: Adjust corner radius to vary shapes. Use rounded for standard badges, pilled for larger counts, and square to fit layout specs.

Comparison of different corner radius used for badges.

Outline: Use an outline stroke that matches the background color to make badges in UI stand out and remain detectable on any surface.

Comparison of badges with stroke and no stroke.

Shadow: Use a soft shadow with a matching color to give badges a gentle, floating appearance.

Examples of using soft shadow for badges

Is there a difference between badge UI component and a tag?

Yes, badges and tags serve distinct purposes in UI design, despite their similarities. Tags are elements used in software to categorize and organize content, making it easier to search, filter, and manage information efficiently.

n Trello tags categorize and visually identify cards.

Here is the comparison between badges and tags: 

Aspect Badges Tags
Purpose Highlight important information like new updates, alerts, or categories. Help organize and find content by grouping it under categories, improving searchability.
Appearance Small and often circular or icon-based, featuring numbers, symbols, or brief text. Simple rectangular labels with clear text, used for grouping content.
User Interaction Usually non-interactive; they provide quick visual cues or show status. Interactive: users can click to filter or find related content.
Usage context Used in apps to show notifications, alert statuses, or to emphasize categories and features. Used in systems like blogs or apps to sort and manage content.
Behavior Dynamic: they update in real-time, reflecting changes like new messages or alerts. Static: remain the same until they are manually changed or updated.

What to consider when designing a UI badge?

Limit symbols

Use as few characters as possible in your badges. For example, instead of displaying "1000 notifications," use "1k+". This keeps the badge easy to read at a glance.

Use simple icons

Choose universally recognized icons, such as a bell for alerts, to help users instantly grasp the badge's purpose.

Differentiate badges from buttons and tags

Ensure badges are visually distinct from buttons and tags by using unique borders or color schemes. This prevents confusion over whether a badge is clickable.

Position badges strategically

Place badges where users expect notifications or status indicators, like near headers or icons.

Optimize badge sizes

Choose badge sizes that are easy to read without taking up too much space. A standard size is a 16px container height, but always make sure they fit within your design and remain clear.

Keep the layout intact

Make sure badges don’t push nearby elements out of place when they expand. If a badge stretches to the right, the rest of your layout should stay aligned and look clean.

🤝 Credits

Our content combines the knowledge of Cieden’s designers with insights from industry influencers. Big thanks to all the influencers for sharing awesome content!

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